Procter & Gamble is a company that was founded in 1837 by two men, William Procter and James Gamble, in Cincinnati. During that time the United States was on the verge of bankruptcy, but despite that James and William decided to each put in some money to create a soap and candle business. Little did they know that opening this small business then would lead to the growth of the largest consumer good company. Today Procter & Gamble, also known as P&G, create branded products for everyday use for everybody in your home. They are known for products in personal care, cleaning, and even pet foods. Procter & Gamble has been globally recognized in the areas of diversity, sustainability, innovation, and leadership. P&G has become the pioneers
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Consumer understanding helps understand what the market wants. P&G give out multiple surveys a year to better comprehend what it is that the customers will want now and also in the future.
Marketing Analysis of Procter and Gamble
Product-Market Analysis
Procter & Gamble target markets are mainly women in the middle class. They make their products with a high quality at a decent price. They do have a few products for men, which are mainly fragrances that they advertise but the majority of all products are focused toward women. Some major brands that P&G have put out on the market are Olay, Cover Girl, Herbal Essences, and Tampax. Those are just the products classified under beauty/grooming. They also sell several popular household care brands like Mr. Clean, Downy, Dawn, and Comet. P&G have done a great job of positioning themselves as a company that is here to be respected with high levels of …show more content…
They have produced, priced, placed, and promoted all of their products extremely well in order to stay on top. As mentioned earlier the products P&G sells are split into the categories of beauty/grooming brands, health and wellbeing brands, and household care brands. “P&G manufactured products are popular for their excellent packaging and design, features and strong brand name” (Kasi 2011). Some of the strongest brand names they have are Scope, Always, Cover Girl, Herbal Essences, Olay, Charmin, and Tide. P&G has done a good job of keeping its price at an equilibrium point. By that I mean keeping up with efficiency effectively while making a significant profit. At first P&G was spending too much money on the production of coupons and not enough on advertising. Once they increased advertising spending and decreased coupon production costs their sales went up. Over a time frame of 6 years that strategy resulted in the strong P&G image, along with more loyal customers (Kasi 2011). Like mentioned earlier, P&G did things their own way. No other company at that time was thinking of cutting coupon costs, and that is what makes them so great. Yes, they still give out discounts/coupons but now people are willing to pay the higher cost without the coupons. Procter & Gamble place their products all over the world. You can go in any major grocery store, gas station, or convenience store and
Consumer understanding helps understand what the market wants. P&G give out multiple surveys a year to better comprehend what it is that the customers will want now and also in the future.
Marketing Analysis of Procter and Gamble
Product-Market Analysis
Procter & Gamble target markets are mainly women in the middle class. They make their products with a high quality at a decent price. They do have a few products for men, which are mainly fragrances that they advertise but the majority of all products are focused toward women. Some major brands that P&G have put out on the market are Olay, Cover Girl, Herbal Essences, and Tampax. Those are just the products classified under beauty/grooming. They also sell several popular household care brands like Mr. Clean, Downy, Dawn, and Comet. P&G have done a great job of positioning themselves as a company that is here to be respected with high levels of …show more content…
They have produced, priced, placed, and promoted all of their products extremely well in order to stay on top. As mentioned earlier the products P&G sells are split into the categories of beauty/grooming brands, health and wellbeing brands, and household care brands. “P&G manufactured products are popular for their excellent packaging and design, features and strong brand name” (Kasi 2011). Some of the strongest brand names they have are Scope, Always, Cover Girl, Herbal Essences, Olay, Charmin, and Tide. P&G has done a good job of keeping its price at an equilibrium point. By that I mean keeping up with efficiency effectively while making a significant profit. At first P&G was spending too much money on the production of coupons and not enough on advertising. Once they increased advertising spending and decreased coupon production costs their sales went up. Over a time frame of 6 years that strategy resulted in the strong P&G image, along with more loyal customers (Kasi 2011). Like mentioned earlier, P&G did things their own way. No other company at that time was thinking of cutting coupon costs, and that is what makes them so great. Yes, they still give out discounts/coupons but now people are willing to pay the higher cost without the coupons. Procter & Gamble place their products all over the world. You can go in any major grocery store, gas station, or convenience store and