PRINT YOUR OWN MEDICINE
Chemist Lee Cronin is a professor of chemistry and nanoscience and chemical complexity. He founded the Cronin group who is focused on complex functional molecular architectures that are not based on biologically derived building blocks. Cronin’s idea is to “app” chemistry and by this he means making a “really cool universal chemistry set”. He speaks with confidence to a mature audience that has an interest in the future of chemistry and medicine and those who create or take medicationalthoughpeople who are not affected by medicine may not have any interested in what Cronin has to offer. Knowing his audience, he targets and attempts to sell his concept . Cronin’s confidence, loud voice, tone, and appearance are all effective …show more content…
Cronin explains that organic chemists use a long process to break down molecules by using reverse engineering. Being a chemist himself, he questioned whether there is a way to “make a real cool universal chemistry set”, in other words: can chemistry be “app-ed” to make medicine making more accessible. Cronin presents his idea of using a 3D printer to print the beakers and test tubes on one side and at the same time print the molecule on the other side and combine them together in a process he calls …show more content…
Although substance of his presentation made a large impact on the audience, , his gestures and body language made the difference. He leaned in when he was emphasizing a point, grabbing the attention of the audience including myself. He did not move around very often, which I believe, in his case, is a smart choice because the content of his speech was very dense and walking around too much would have been distracting. The tone of his voice also captured the audience’s attention because he sounded passionate and enthusiastic when he needed to be, rather than flat and
Chemist Lee Cronin is a professor of chemistry and nanoscience and chemical complexity. He founded the Cronin group who is focused on complex functional molecular architectures that are not based on biologically derived building blocks. Cronin’s idea is to “app” chemistry and by this he means making a “really cool universal chemistry set”. He speaks with confidence to a mature audience that has an interest in the future of chemistry and medicine and those who create or take medicationalthoughpeople who are not affected by medicine may not have any interested in what Cronin has to offer. Knowing his audience, he targets and attempts to sell his concept . Cronin’s confidence, loud voice, tone, and appearance are all effective …show more content…
Cronin explains that organic chemists use a long process to break down molecules by using reverse engineering. Being a chemist himself, he questioned whether there is a way to “make a real cool universal chemistry set”, in other words: can chemistry be “app-ed” to make medicine making more accessible. Cronin presents his idea of using a 3D printer to print the beakers and test tubes on one side and at the same time print the molecule on the other side and combine them together in a process he calls …show more content…
Although substance of his presentation made a large impact on the audience, , his gestures and body language made the difference. He leaned in when he was emphasizing a point, grabbing the attention of the audience including myself. He did not move around very often, which I believe, in his case, is a smart choice because the content of his speech was very dense and walking around too much would have been distracting. The tone of his voice also captured the audience’s attention because he sounded passionate and enthusiastic when he needed to be, rather than flat and