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Based on principle of successful onboarding process by Sergey (2016), onboarding is a learning process. User learn about the value, structure, processes and product a Pokémon Go has. Pokémon Go game have effective onboarding process, thus the user easy to learn the onboarding process provided by Pokémon GO designer. …show more content…
Pokémon Go game is create to help user to explore the world and experience it with pleasurable and meaningful. The theme tune and the first generation Pokémon that Pokémon GO designer include in this game is inspired by Pokémon film. This familiarity will create nostalgia for those already familiar with the brand. Besides that, when the user catching the rare Pokémon, it can give a great achievement’s sense when complete catching which is provide a sense of accomplishment upon their completion. Next, this game provide sense of progression and personal growth for the user when leveling up and get reward from the unlocking