Placebo Effects Of Dtc Advertising

Improved Essays
Original passage #3
Then, consumers would expect good feelings that were portrayed in the advertisements, and those feelings produce positive clinical effects. Therefore, proponents argue that DTC advertisements not only meet the consumers' demand, but also create positive emotional conditions. The problem, however, is that these positive feelings derived from DTC advertisements possibly reduce the patients' chance to get appropriately required treatments. Furthermore, from the statistics, customer support for DTC advertisements is declining; fewer patients responded that they liked to watch DTC advertisements (Lurie 447). It means people realize that DTC advertisements are manipulative and misleading them. Therefore, placebo effects could
…show more content…
Therefore, proponents argue that DTC advertisements not only meet the consumers' demand, but also create positive emotional conditions. The problem, however, is that these positive feelings derived from DTC advertisements possibly reduce the patients' chance to get appropriately required treatments because DTC advertising induces consumers to request newer and less effective drugs to their physicians, which is unnecessary. Furthermore, from the statistics, customer support for DTC advertisements is declining; fewer patients responded that they liked to watch DTC advertisements (52% vs32%), fewer patients said that DTC advertisements helped them make better decisions about their own health, and fewer patients felt that the advertisements provide enough information about drugs (Lurie 447). These statistics show that many people have no confidence in the effects of the drugs and demonstrate how hard positive emotions could be triggered. In other words, it means people realize that DTC advertisements are manipulative and misleading them. Therefore, placebo effects could not happen to a majority of patients; also, the placebo effect requires several conditions to be triggered, and it is

Related Documents

  • Superior Essays

    “The Plastic Pink Flamingo: A Natural History”, written by Jennifer Price, talks frequently about the bright and daring colors that represented America’s culture in the 1950’s. Most industries and products all included flashy shades and vibrant hues, designed to impel light on the past for those that lived in the dreadful era of the Great Depression. It did fulfill its purpose; or at least it seemed to. The way she truly felt about the actual American culture, wasn’t necessarily expressed through just simple words. Although, when reading closely and thoroughly, it becomes very obvious that she makes American’s to live out a humorous and comical way of life through her diverse satirical strategies.…

    • 1378 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The Onion Summary

    • 388 Words
    • 2 Pages

    The mock press release from The Onion satirizes how products are marketed to customers by hyperbolizing the advertisement along with the featured customers’ reaction to the product. “‘What makes MagnaSoles different from other insoles is the way it harnesses the power of magnetism to properly align the biomagnetic field around your foot.’” This statement seems like the advertisers are trying to ‘hype’ up the product, hyperbolizing it so that these MagnaSoles appear more than they actually are. “Only MagnaSoles utilize the healing power of crystals to restimulate dead foot cells with vibration biofeedback…” definitely exaggerates the abilities of the soles; furthermore, these hyperboles satirize real commercials. Advertisers over exaggerate their products abilities to make them seem like the product has the possibility to change your life subsequently in a fast forwarded recording states the downfalls at the end.…

    • 388 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Super Bowl advertisements are famous for their elaborate productions and are often are more talked about than the event itself. These commercials have become cultural touchstones, but the advertisements have one job and that is to convince a potential customer to buy or use a company’s product or service. The Weight Watchers advertisement is a perfect example of how effective advertisements can be in only a few short seconds. What this commercial is really selling underneath its veneer of supposed helpfulness is emotional manipulation as it preys on people’s insecurities regarding their weight and shame them for eating food that may not be considered healthy. The primary audience for this kind of ad are people who emotionally vulnerable and…

    • 306 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    In conclusion, profit is the number one concern for these drug companies as proved by using Kant’s second categorical imperative. The large pharmaceutical companies spend money to market their expensive drugs that they want consumers to purchase. They decide which medications will be marked directly to you. If direct-to-consumer advertising was illegal, the money saved on advertising costs might lower the costs for drugs. This current practice uses patients as a means to reach the company’s end, which is profit.…

    • 273 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The intention of this study is to consider the influence that drug commercials have on the consumer. If a consumer is in contact with DTCA of prescription drugs, then they should have more influence to buy a certain prescription. This study is significant because of the rapid growth and presence of prescription ads, so much, that patients are using to them makes an informed decision about their health. Prescription ad campaigns are the majority of what people see while watching television. The number of pharmaceutical ads and frequency of them that appear on the airways is estimated to be around 18,906 that are nearly 8 percent of commercial airtime.…

    • 689 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Josh Salak Consumer Behavior 8 November 2015 Buy-ology: Book Review Innovative. Unorthodox. World-renowned. Martin Lindstrom, author of Buy-ology, has earned his stripes in the marketing realm time and time again with his ability to successfully brand companies and their products. He directly reflects his knowledge with his prestigious company clientele, as well as anyone yearning to understand the world of marketing (myself included) with the publishing of several best-selling books, including Buy-ology.…

    • 1412 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Wouldn’t you like to take a prescription drug for those constant headaches you get everyday?Well just take Nalfon it will help you settle your relief in just one hour. Oh but I forgot to mention you will experience dizziness, you may feel faint, nausea, vomiting, stomach aches, and heart pain, but at least you won 't have a headache anymore. Prescription drugs are televised, but by the FDA makes you to tell the symptoms,however they say them quickly so it 's easy to miss. Advertising prescription drugs does make you more aware, but it also yields for more damage. By advertising prescription drugs we are allowing our consumers to be aware, but it then leads us to wasting the government 's money and our money for things that we thought would…

    • 2270 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Advertising has always had a way to persuade people in a way to either buy or choose something. Which is called subliminal messaging, when one shows a product on tv, newspaper, radio, or etc. in which it influences the buyer without them even being conscious of it. Many believe that subliminal messages can persuade people to purchase products, but also some do not believe in it what so over. This myth is plausible because of physiological and psychological factors, sensation seekings, and lastly perception within subliminal messaging.…

    • 786 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Advertisements are information that are intended to influence and prevail on their audience. Their purpose is to raise recognition of their commodity in the individuals whom they aim at, and to publicize the advantages and benefits of purchasing the product. Advertisements are seen and heard everywhere throughout our daily lives. The drive to work/school, watching TV and listening to the radio. You are being persuaded almost everyday of your life to buy or try out products without even realizing it.…

    • 724 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Disease Mongering Essay

    • 1290 Words
    • 6 Pages

    Campaigns addressing health concerns, organised by pharmaceutical companies, commonly align with the release of a new drug to the market to treat the health concern. Since new treatment drugs often spend years in the approval stage and undergo many trials to ensure consumer safety, it makes no sense that marketing campaigns produce the demand for drugs. It would be nonsensical and uneconomical for a pharmaceutical company to produce drugs for which they need to create their own market. Ultimately, consumers decide which conditions are requiring of treatment.…

    • 1290 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Many patients will be prescribed drugs and they will believe that the drugs will work but the patient does not improve because of the actual chemical components of the drug. An article written in an APA magazine says, “Studies have shown that people with mild depression that take antidepressants, do not do significantly better than using placebos” (Smith36). Often times prescription drugs act as a placebo effect, the chemicals in the drugs are not healing them, but the patient believe that it…

    • 1074 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    All around us, there are billboards, commercials, and magazine advertisements showing us people who are happy because of a product or lifestyle choice. According to the American Marketing Association, the average consumer is exposed to up to 10,000 advertisements per day. These are advertisements for clothes, technology, businesses, etc. that attempt to get us to do one thing: spend money. It is ingrained into our minds that we should strive to find happiness in all we do; however, this happiness must be bought.…

    • 1000 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Humans are creatures of habit. They pick the same route, go to the same places, and perform daily tasks in an almost ritualistic manner. As a result, they see and hear the same things every day, which is considered the environment. The environment is the external surroundings that a person is placed in. When the brain is exposed to the same environment constantly, the conscious mind starts to acknowledge the presence less and less.…

    • 1388 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    In the show, “How I Met Your Mother” a group of five friends in their twenties share memories, experiences and jokes while each embarking upon their own unique journeys through early adulthood. In the ninth and final season of the show, the eighteenth episode revolves around the wedding day of two of the main characters. Barney Stinson and Robin Scherbatsky are getting married, but Barney, the opportunist, high energy groom is completely incapacitated from his previous night out. With wedding pictures just two hours away, Robin and the rest of the friends get together and realize that the only way to get Barney on his feet is to create the magical hangover cure that Barney claims his Great Uncle invented. After a long journey they realize that…

    • 2179 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    'How To Sell Using Fear'

    • 1070 Words
    • 4 Pages

    Consumers usually think in purchasing products only when they are needed. However, reality shows opposite theory: consumers buy most of the goods and services because they think they need them when they really do not. This process can be the effect of the use of adequate advertising to the appropriate audience involving a new landmark of marketing called neuromarketing which is in charge of developing potential thoughts and feelings in consumers. Thus, neuromarketing goals look for the best incentives to manipulate consumer’s purchasing power with the consumer’s relationship between mind and body, the power of emotions, and the psychology of colors. The consumer’s relationship between mind and body has become an essential landmark in the…

    • 1070 Words
    • 4 Pages
    Improved Essays