Essay on PESTLE Analysis for Centre Parcs

3828 Words Jan 14th, 2014 16 Pages
Centre Parc’s
A PESTLE Analysis

Contents

1. Introduction

2. PESTLE Analysis

2.1. What is PESTLE Analysis
2.2. Political
2.3. Economical
2.4. Social
2.5. Technological
2.6. Legislative
2.7. Environmental

3. Entrepreneurial

4. Conclusion

5. References

1. Introduction

Centre Parcs are one of the UKs leading family, self-catering holiday destinations. This report aims to analyse the company using one of the key tools available to guide strategic decision making – A PESTLE Analysis. A good way for companies to establish where they are leading or failing in the competitive market is to perform a PESTLE Analysis’ on themselves. It allows companies to asses a whole list of different factor’s that
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The environmental lobby is pressing hard for the government to reduce the fuel subsidies given to airlines. Were this to happen, short haul flights to Europe would become much more expensive, making European package holidays less competitive and British holidays much more attractive for families.
There is a strong political imperative at the moment to tackle the rising problem of both child and adult obesity. The government is actively encouraging people to take more responsibility for their own health and fitness. There are a range of campaigns currently underway which Centre Parcs could capitalise on, urging people to become more active and engage in more physical activity. (Centre Parc’s 2012) Centre Parcs base their marketing already on the range of active pursuits, such as swimming and cycling that are available within the parks.
The Policies with The European Union also impact on companies like Centre Parc’s - the cross –border employment arrangements for EU states means that EU citizens can travel freely within Europe to work. The new eastern European EU states such as Poland and the Czech Republic have large numbers of young people keen to travel

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