The Three Ethical Profunities Of Persuasive Speaking

1.) Speaking to persuade is much more difficult than speaking to inform. When you are speaking to inform, you are simply relaying information to the audience. However, when you are speaking to persuade, your goal is to relay information and you must change the audience’s mind on the matter. You are attempting to change your listener’s attitudes, beliefs, or actions, and are trying to get them to agree with you. When you are speaking on controversial topics, this becomes even harder to accomplish, as people can be dead set in their ways.
2.) You must set realistic goals for your speech and realize that not everyone will be persuaded. There is usually a resistance on the listener’s behalf to what you are saying. Die-hard opponents of the …show more content…
Honesty includes not misquoting a source on purpose and not shading the truth in order to get a desired reaction. Proper research and preparation is a must, simply because a lack of research can lead to false information which contributes to dishonesty, even if unintentional. Before you can even consider giving the speech, you must also make sure that your goals are ethically sound from the beginning. Some of the worst people in history where extremely persuasive speakers who abused this …show more content…
During the attention step, the speaker must capture the audience’s attention in some way. Then, during the need step, the speaker must state the need for change clearly and use illustrative materials to prove its importance to the audience. During the satisfaction step, the speaker must provide a viable solution to the problem demonstrated in the need step. For the visualization step, the speaker must then help the audience visualize the benefits of this solution. Finally, for the action the step, the speaker concludes with a call to action and attempt to make an appeal to