Pepsi Cola And Apple 's Product Life Cycle Essay

701 Words Nov 15th, 2016 3 Pages
A great example of products that fits in the product life cycle would be Pepsi-Cola and iPods. A young pharmacist, name Caleb Bradham from New Bern, North Carolina, began his experiment in the year 1893, with many different soft drink concoctions. One of Caleb’s formulation known as “Brad’s Drink” which was basically a digestive drink that was later named as “Pepsi-Cola.” When Pepsi-Cola was introduced, the trial of this product was a success and it was an instantly popular new drink. Though, the Pepsi-Cola was a great success, but the growth phases were always up and down until about the 1970s. In 1923 the company was declared bankrupt. However, after the five years of continuously being in loss, Pepsi-Cola once again reorganized its company, yet again to only go bankruptcy for the second time in 1931 and then later on after the next few years, Pepsi Cola was acquired by Loft Inc, after which the sales of Pepsi-Cola skyrocketed again. The Pepsi-Cola became a hit again and attracted even more sales because of their money competitive positioning, where five cents would buy the consumers 12 ounces of Pepsi-Cola, but the same cost would buy them only 6 ounces of Coca-Cola. Since 1980 to the present date, Pepsi-Cola has been in the maturity phase of the product life cycle. Pepsi-Cola has not really entered the decline Phase, as it has not shown any downfall despite consumer’s interest in healthier lifestyle. When the iPod was introduced back in the year 2001, it was like the…

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