Organic Restaurant Business Plan Essay

1475 Words Feb 25th, 2011 6 Pages
Restaurant - Zaaika, organic food restaurant Executive summary
1.1 Objectives
1.2 Mission
2.0 Company Summary
3.0 Services
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
6.0 Management Summary
7.0 Financial Plan

Executive Summary
Zaaika is a new medium-sized restaurant located in a Mumbai Suburbs.
Zaaika's emphasis will be on organic and Indian ethnic food. An emphasis on organic ingredients is based on Zaaika's dedication to sustainable development. Additionally, the restaurant employs its staff from the villages and trains them.
Zaaika offers a trendy, fun place to have great food in a social environment. The restaurant offers a large
…show more content…
We will endeavor to procure all the traditional, authentic ingredients necessary to hold true to these varied and interesting cultural recipes. 4.1 Market Segmentation
The Rich Trend setters:
Organic is becoming a way of life for this target segment. Rich lads, who naturally desire organic foods as well as ethnic cuisine, estimated to be at 10,00,000 in numbers. They are an easy target to attract for the trials. To hold them and make them repeat customers is the key.
Nuclear families:
Working couples are usually more interested in trying out places which are trendy and healthy at the same time. They have double income and it is particularly easy to make them spend money again - they spend the most on drinks, appetizers and tips.
Diet conscious women segment:
Last group which is particularly interested in the menu's healthy offerings is dieting women which number 350,000. The organic food menu will always have a line of extremely delicious very low-fat meals.
Our strategy is simple, we intend to succeed by giving people a combination of great,healthy, interesting food, and an environment that attracts "trendy" people like a magnet. Implementation isn't simple, but that's in the doing of it, not in the plan. 5.1 Competitive Edge
Our competitive edge is the menu, the chef, the environment, and the tie-in to what's healthy and trendy.
5.2 Sales

Related Documents