Office Supply Industry Case Study

1616 Words 7 Pages
Several significant theoretical concepts to be considered can include: 1.) How the office supply industry can increase their profitability; and 2.) How marketing strategies are able to aid in the growth of customers. Through qualitative research, further examination will be gathered to help Staples gain a better understanding into all surrounding elements that affects the office supply industry and what is preventing them as a whole to secure the necessary sales of products that will result in the increased profitability of their stores. How the office supply industry can increase their profitability. It is evident that one of the most important things that any company should do is to be focused on stopping the bleed within their organization. …show more content…
And with that, companies should be readily available to accept and transition smoothly through the changes. The era in existence today is the social media era. Staples and Office Depot can benefit by using the Australian company, Officeworks’ strategies. In order to stay relevant and up with the times they have made a strong social media presence for themselves and used it to their advantage (“Trends in the Office Supplies Industry,” 2016). How marketing strategies are able to aid in the growth of customers. It is important for companies to have their marketing strategies in place when the time comes to introducing their products to customers, especially if it is in the beginning stages. Having a great product, not getting the word out about it, or even into customers’ hands would be a tragedy. It is imperative for a company to have a marketing department in place to be eagerly available to market products through all mean necessary such as television, print, digital, and social …show more content…
Office Depot’s new slogan is “taking care of business” and to go along with their ads a familiar song plays in the background with the same title by Bachman –Turner Overdrive as a catchy way of remembering it (Pasquarelli, 2017). What seems to work for both Staples and Office Depot is that they familiarize themselves with their customers and add personal touches, this is the advantage in which they have over Amazon. However, Office Depot has the upper hand over Staples as they appeal to customers through familiarity, being physically present in the communities to be seen, and through their strong social media presence (Pasquarelli, 2017). To be successful with their marketing strategies in gaining prospective customers and retaining current ones, Staples could do well with adapting to the technological era via social media and utilizing some of the methods that Office Depot

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