Essay Nestle

1016 Words Jul 27th, 2014 5 Pages
Chapter-1 | Introduction |

Nestlé is a multinational food processing industry headquartered in Vevey, Switzerland. Nestlé has around 461 factories, operates in 83 countries, and employs around 330,000 people. It is the largest food company in the world measured by revenues. Nestlé Logo Nestlé Logo
Nestlé’s products include baby food, breakfast cereals, chocolate, coffee, culinary, dairy, drinks, confectionery, ice cream, bottled water etc. Twenty nine brands of Nestlé are available throughout the world including Nescafe, KitKat, Smarties, Nesquik, Nespresso, Maggi etc. Key information regarding the company is mentioned below:
Type Societe Anonyme
Industry Food Processing
Founded Anglo-Swiss condensed Milk
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The Company formed by the 1905 merger was called the Nestlé and AngloSwiss Milk Company.

The World War I created tremendous new demand for dairy products, largely inthe form of government contracts. To keep up, Nestlé purchased several existingfactories in the United States. By war's end, the Company had 40 factories, and itsworld production had more than doubled since 1914.
The 1920s also saw Nestlé's first expansion beyond its traditional product line. The manufacture of chocolate became the Company's second most important activity.

Charles Page

Charles Page

The effects of the onset of World War II were felt immediately by Nestlé. Profits dropped from $20 million in 1938 to $6 million in 1939. Ironically, World War II helped speed the introduction of the Company's newest product, Nescafe. After the United States entered the
War, Nescafe became a staplebeverage of American servicemen serving in Europe and Asia.As in World War I, production and sales rose in the wartime economy: Nestlé's totalsales jumped from $100 million in 1938 to $225 million in 1945. As the end of the warapproached, Nestlé executives found themselves unexpectedly heading up aworldwide coffee concern, as well a company built upon Nestlé's more traditionalbusinesses.

In 1974, the Company became a major shareholder in L'Oréal, oneof the world's leading makers of cosmetics.The first half of the 1990s proved to be a

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