Nestle Essay

2166 Words Apr 16th, 2012 9 Pages
Nestlé is the largest food and beverage company in the world. Founded and headquartered in Vevey, Switzerland. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is more than just the largest food and Beverage Company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world.
-BACKGROUND:
Nestle company had started off from a single man's idea, and developed into a giant corporation. In 1866 Henri Nestle, a pharmacist,
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In addition, to the increase in the size of the Nestle Company; Nestle also has increased the variety in the different products they offer. In Nestlé's business strategy they encourage product growth through innovation and renovation. This strategy has allowed Nestle to develop many different products in the various fields: baby foods, dairy products, breakfast cereals, ice creams, chocolates and confectionery, prepared foods, beverages, food services, bottled water, and pet care.
-CEO OF NESTLE
Peter Brabeck-Letmathe (* November 13, 1944 in Villach, Austria) is an Austrian businessman. He is the Chairman and former CEO of the Nestlé Group. Brabeck-Letmathe was born in a family with its origins in Iserlohn-Letmathe in North West Germany. After completing his studies in Economics at the University of World Trade (today Vienna University of Economics and Business Administration) in Vienna, he joined Nestlé in 1968 in Austria as a salesman, later becoming a specialist for new products. His career within the Group included a span of almost 10 years in Chile (1970–1980), first as national Sales Manager and later as Director of Marketing. In 1981, he was appointed Managing Director of Nestlé Ecuador and in 1983, President and Managing Director of Nestlé Venezuela. In October 1987, he was transferred to Nestlé's international headquarters in Vevey. As Senior Vice President

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