Personal Brand Influence

Your personal brand will dictate your professional life. A brand is a “trust mark” that allows people to tap into emotions that drive decisions. A personal brand will depict someone’s personal beliefs, values, knowledge, or passions. Your brand will sometimes be the determining factor when assessing your value to an organization. A stronger and more positive personal brand will often times coincide with a greater sense of employment security. Personal brands could be described as how others see you. Your brand in most cases affects your future success. It is the cumulative perceptions others have of someone’s traits, behaviors, and actions. Your brand is also based on your skills, experience, communication style, clothes, car, and personal friends. Your brand could also be internal as it describes yourself. The best way to gain clarity about your brand is to have yourself and a colleague write five words that describe you and compare the list. However your brand is perceived, it determines …show more content…
It is the capacity to shift other peoples thinking by means of discussion or example. A good pharmacist must be able to influence others daily as they are advocating for patients, creating effective policy, and exercising stewardship of limited resources. Influence is the power to effect change. Influence involves four elements. These include establishing credibility, framing goals to identify common ground, reinforcing one’s position with compelling evidence, and connecting emotionally with others. Personal credibility is the most important factor when discussing influence. It is a function of others’ perception of your competence, trustworthiness, passion, tenacity, and objectivity. Someone’s credibility is based upon the demonstration of these qualities over time. It depends on your perceived expertise and the strength of the relationships with