My Personal Brand Is Your Professional Reputation Essay

776 Words Aug 5th, 2016 4 Pages
Your personal brand is your professional reputation.
It’s what recruiters find out about you after a quick Google search. It’s what people in your social network say about you. It’s even that questionable 2 a.m. party selfie you shared on Instagram.
Your personal brand is the difference between getting the job or landing the client and being a runner-up.
This activity will help you shape your personal brand on social media utilizing LinkedIn.

Page 2
You have the power to shape your brand, but it takes:
1. Vision
2. Effort
3. Time
4. Planning
5. Thoughtfulness
6. Diligence

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1. Vision
But where do you start?
Start where you are.
Take stock of your social media accounts. Decide how you want to be perceived by the world and where you want to be professionally.
Chances are, your current social media accounts aren’t set up to meet your personal brand aspirations. Consider creating filters for unprofessional content or making your entire account private. Talk to your friends about not tagging you in unprofessional content.

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2. Effort
LinkedIn is the most widely-recognized professional social media network. You can network, search for jobs, keep up with industry news, and research companies directly from LinkedIn.
Create a LinkedIn account if you don’t already have one.
Set up your LinkedIn profile to reflect your vision.
• Use a flattering and professional photograph.
• Write a compelling, yet clear heading.
Ex: Business Management Student or Accounting…

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