One of the most essential ways of increasing your online presence is through search engine optimization (SEO). Your presence in the search engines is the key to the amount of traffic that your site receives and is extremely important to your success. To build your presence with SEO you have to spend time doing keyword research and link building, …show more content…
If you truly want to grow your business, you have to do much more than just basic …show more content…
Social networking involves all of the different web 2.0 communities that are available today. These include the major sites such as Facebook, MySpace and Twitter, to link sharing sites like Digg and media sites such as YouTube.
If you spend time joining some of these different networks and participating with their communities and members, you will help your business gain a foothold in your market, finding new prospects along the way. All of the major social networking sites are different, and they all won't work for everyone. The challenge lies in learning which ones are appropriate for your company and figuring out how you can exploit the sites for your advantage.
Another potential way to help build your online presence is through article marketing. Article marketing entails writing and distributing articles to various online magazines and directories. You get to include a resource box with your article that includes a blurb about yourself and your company, and links back to your website. And linkbacks are very powerful in getting your site noticed by the search engines and