Motivation and Global Values Essay

1154 Words Feb 18th, 2014 5 Pages
MOTIVATION AND GLOBAL VALUES

Chapter 4

MARS ONE

15–2

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http://cosmiclog.nbcnews.com/_news/2013/05/19/18305415-why-sign-up-for-a-one-way-mars-trip-three-applicants-explain-the-appeal?lite

MARS ONE

15–3

127 HOURS

15–4

 Aron Ralston

127 HOURS

15–5

127 HOURS

15–6

127 HOURS

15–7

MOTIVATION & THE BRAIN
 One of the best “drug” dealers in the world is your brain.  Your brain is wired to release a shot of dopamine each time you achieve one of the following items, e.g.:
      Eat Exercise Achieve Goals Take Risks Try something new Etc.

15–8
http://www.forbes.com/sites/lewishowes/2012/08/20/motivation-and-productivity/
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Publishing as Prentice Hall

15–17

WHY DO YOU USE SNS?

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

15–18

WHY DO YOU USE…?

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Discuss in a group

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

15–19

ACTIVIT Y
 List out relevant products for each level of needs.  Find examples of advertising messages that manipulate the each level of needs.  Use your smart devices to find examples or devise (propose marketing strategies for each level of needs)  Present your findings in class.

CONSUMER INVOLVEMENT

PRODUCT INVOLVEMENT
 …refers to a consumer’s level of interest in a particular product.  The more closely markers can tie a brand to an individual, the higher the involvement they will create.  Especially powerful when the producer allows the customer to participate in creating the product.

E.G.
 http://www.dell.com/  https://www.baskinrobbins.com/content/baskinrobbins/en/pr oducts/cake/cakecustomization.html  http://www.diy.com/

MESSAGE-RESPONSE INVOLVEMENT
 Media platforms possess different qualities that influence how motivated we are to pay attention to what they tell us.  Low -involvement medium
 E.g. TV

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