Essay on Media Convergence

5116 Words Jun 1st, 2013 21 Pages
* Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. * Media convergence allows mass media professionals to tell stories andpresent information and entertainment using a variety of media. * Converged communication provides multiple tools for storytelling, allowing consumers to select level of interactivity while self-directing content delivery.

Convergence has occurred at two primary levels: 1. Technologies—creative content has been converted into industry-standard digital forms for delivery through broadband or wireless networks for display on various computer or computer-like devices,
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None of these moves was of much help, however, because of the loss of newsstand sales and advertising revenues for print copies. Indeed, some in the news industry have predicted that classified advertising eventually will disappear from all newspapers.
Thus far, the challenges have been less sharply delineated for magazines, although in both cases it is apparent that, even as geography and scale have diminished in significance as determinants of potential market size and profitability, it is those mastheads with high credibility among consumers (such as The Wall Street Journal, The Guardian, and The Economist) that have fared best in the convergent online media space.
Music industry
The arrival of Napster in 1999 marked the emergence of decentralized peer-to-peer (P2P) sharing of music over the Internet. At its peak in 2001, there were as many as 1.5 million people simultaneouslysharing files worldwide by using Napster’s software, and Napster had embedded in the consciousness of consumers the idea of downloading songs from the Internet—bypassing the purchase of established distribution forms, such as records, tapes, or compact discs (CDs).
Napster was shut down in 2001 (see cybercrime: File sharing and piracy) after a successful court injunction was granted to the Recording Industry Association of America (RIAA), but the idea that songs

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