Essay on Media Convergence
Convergence has occurred at two primary levels: 1. Technologies—creative content has been converted into industry-standard digital forms for delivery through broadband or wireless networks for display on various computer or computer-like devices, …show more content…
Thus far, the challenges have been less sharply delineated for magazines, although in both cases it is apparent that, even as geography and scale have diminished in significance as determinants of potential market size and profitability, it is those mastheads with high credibility among consumers (such as The Wall Street Journal, The Guardian, and The Economist) that have fared best in the convergent online media space.
The arrival of Napster in 1999 marked the emergence of decentralized peer-to-peer (P2P) sharing of music over the Internet. At its peak in 2001, there were as many as 1.5 million people simultaneouslysharing files worldwide by using Napster’s software, and Napster had embedded in the consciousness of consumers the idea of downloading songs from the Internet—bypassing the purchase of established distribution forms, such as records, tapes, or compact discs (CDs).
Napster was shut down in 2001 (see cybercrime: File sharing and piracy) after a successful court injunction was granted to the Recording Industry Association of America (RIAA), but the idea that songs