Society’s expectation towards the bodies of men and women is shaped the ideas and messages sent out by the media. The Media expects men and women to exceed and improve their body to the new values and expectations towards the body that are socially constructed by various types of media such as commercials, magazines, Victoria's Secret advertisement s , etc. ”Interpellation” by John Fiske reveals the invisible world that controls our thoughts and behaviors to make it socially acceptable. Fiske elaborates on the role of the ideological state apparatus(ISA). These ISAs are systems that create space for an individual in society that keeps him/her in that space. According to Fiske these ISAs are present as socially “neutral”, but in fact their
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“We live in a world where we are accustomed to being connected to the Internet at all times. It’s almost impossible to go out without wanting to have Internet. Between email …and chatting with friends, we all feel like the Internet is not optional at this point” (LeClair). This statement shows the mass media’s influences through its job as an ISA. Having connection in our age/time period has became a very significant factor in leading a successful life. But the images we accept from media function as an ideology to keep us where we are. The media is so influential to the point of shaping and creating an image for gender (men and women) roles. The assigned gender roles are represented in TV shows, cartoons, movies etc. “appropriately. The assigned role for men, is the constant portrayal of masculinity. Many movies and shows depict men are fighting with weapons along with their neat looks and masculinity. For women, media creates and gives an ideal idea about body size, fashion trends, the proper behavior, advice for marriage, beauty standards and so on. For example, the Disney movies from childhood illustrated images of skinny, fragile, and beautiful princesses. Men, in those very same movies, are portrayed as a prince that comes to save the damsel distress princess from trouble and marries
“We live in a world where we are accustomed to being connected to the Internet at all times. It’s almost impossible to go out without wanting to have Internet. Between email …and chatting with friends, we all feel like the Internet is not optional at this point” (LeClair). This statement shows the mass media’s influences through its job as an ISA. Having connection in our age/time period has became a very significant factor in leading a successful life. But the images we accept from media function as an ideology to keep us where we are. The media is so influential to the point of shaping and creating an image for gender (men and women) roles. The assigned gender roles are represented in TV shows, cartoons, movies etc. “appropriately. The assigned role for men, is the constant portrayal of masculinity. Many movies and shows depict men are fighting with weapons along with their neat looks and masculinity. For women, media creates and gives an ideal idea about body size, fashion trends, the proper behavior, advice for marriage, beauty standards and so on. For example, the Disney movies from childhood illustrated images of skinny, fragile, and beautiful princesses. Men, in those very same movies, are portrayed as a prince that comes to save the damsel distress princess from trouble and marries