Mccain Obama 's Global Business Strategy Essay

1332 Words Jun 4th, 2016 null Page
McCain Foods is a privately run company who has been in business since 1957. It was founded by two brothers, Harrison and Wallace McCain. McCain Food Ltd. Is located in Florenceville. New Brunewick, Canada. In the last 50 years, McCain has become the world’s only global French fry producer (McCain n.d.). It is the worlds largest producer of French fries and potato specialties (The Times 100 2014). It buys 12% of the British potato crop (The Times 100 2014). They are best known for their Oven Chips. McCain is one of the worlds largest frozen food companies, and has a wide variety of frozen products including specialty potatoes, and frozen light meals. McCain has a strong market focus, that enables them to carry out research to find want consumers want to buy. McCain focus on strategy and philosophy stem from growth, vision, research, marketing, and teamwork (McCain n.d.) McCain’s global business strategy is multifactorial. Their strategy is built on their philosophy (McCain n.d.). There strategy is to drive sustainable growth and are committed to this by being an aligned global organization, combing financial performance with their social mission, “Be Good. Do Good (McCain n.d.).” Also, McCain Foods states their strategy is to grow their business, and to “bring the goodness of McCain potatoes and value-added food products to all (McCain n.d.).” They also pride themselves as a business driven by good people, and they make good products with good ingredients,…

Related Documents