Mass Service Sector Organisations Use Features Of ' Classic ' Taylorism
The effects of Tayloristic division of labour in the expanding mass service sector were noticed by Ritzer (1996) with McDonalds, which have applied mass production system whose aim was to produce a high volume of low-priced standard goods speedily and as cheap as possible. In order to achieve this McDonalds introduced just-in-time production called made-for-you (Edgell 2012).
This increased the speed which the food was served; “advanced computer software essentially ran the kitchen assigning tasks to various workers for maximum efficiency, predicting future orders on the basis of customer flow” according to Schlosser (cited in Edgell 2012) as a result of this, this essentially made ‘fast food’ faster than ever before.
The mass production of burgers and other products created by this just-in-time production system is characterised by fragmented and simplified tasks, single purpose machines organised in the form of the assembly line, the use of standardised parts and products according to Levvitt (cited in Edgell 2012). This effectively left the workers of McDonalds with smaller tasks.
Similarly, this similar mass production approach with the…