Following Coca-Cola, Pepsi-Cola was created in 1898, with the initial statement to cure dyspepsia. PepsiCo Inc. was later founded and acquired several snack and fast food companies that grew vigorously through the twentieth century.
I. Different Product Portfolios of Coca-Cola and Pepsi
With a well-strategized brand objective focusing on satisfying all the needs and occasions to every consumer. Based on this business strategy, Coco-Cola has successfully built its enterprise with four major popular CSD brands: Coca-Cola, Diet Coke, Fanta and Sprite, which ranked among the top five global CSD brands by sales volume (Gupta, 2012). Plus a wide range of non-alcoholic beverages that together concluded this unbeatable popular brand …show more content…
Throughout its business history, besides its primary Pepsi-Cola beverage division, PepsiCo has acquired various popular food companies and restaurants chains to build its entire retail enterprise. By diversifying its products and distribution channels, PepsiCo earned abundantly in revenue through years, and even surpassed Coca-Cola’s revenue in general.
II. Advertising Strategy and Brand Campaigns
Advertising has proven its essential and consistent function in a company’s brand building process. By launching the right advertising to the right consumers can build the perceptions of company’s target customer group, therefore further enlarge the company’s reputation and market share in the long