Essay on Marketing and Pic

2211 Words Sep 19th, 2013 9 Pages
Chapter1

1. The primary purpose of 3M's 15% rule is to
|[pic] |discover possible connections between the amount spent on school supplies and student grade performance. |
|[pic] |explain why 15% of students prefer to study alone while 85% prefer to study in a group setting. |
|[pic] |provide inventors with an opportunity to identify solutions to problems and/or identify new opportunities that |
| |would lead to marketable 3M products. |
|[pic] |limit the amount of time that inventors can spend doing research that does not lead to future marketable |
| |products.
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The rising price of oil has increased the costs of transportation and thus the cost to deliver most manufactured goods. This is an example of which environmental force?
|[pic] |social |
|[pic] |regulatory |
|[pic] |technological |
|[pic] |competitive |
|[pic] |economic |

9. Which of the following statements is the primary reason that explains why U.S. businesses moved from the production era to the sales era?
|[pic] |The population was moving away from urban to rural areas. |
|[pic] |There were too many customers to

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