Essay Louis Vuitton : The Success Of The Luxury Goods Industry

2129 Words Dec 4th, 2014 null Page
Louis Vuitton Introduction:
Louis Vuitton was established in Paris in 1855. For more than a century Louis Vuitton has dominated the luxury goods industry. In 1987 Louis Vuitton merged with a spirits, champagne, and perfume group Moet- Hennessey to form LVHM. Louis Vuitton is a global leader in a variety of luxury categories such as fashion and leather, wines and spirits, perfumes and cosmetics, and watches and jewelry. The LVMH group has traditionally excelled in markets such as Europe and the United States because both markets characteristically have a big population of high-income consumers. However, given that India is a developing economy, the success of Louis Vuitton in India is difficult to predict. The analysis of Indian luxury goods’ market with respect to Louis Vuitton is the key for uncovering this case.
LVMH continued to grow during the 1990’s through major acquisitions. Some of the major companies it acquired are fashion label Christian Lacroix, shoe designer Berluti, TAG Hueur watch maker, and Donna Karan. LVHM produces products ranging from champagne to perfumes to designer handbags. Louis Vuitton’s fashion and leather goods division includes such prominent brands as Kenzo, Givenchy, and Céline. Louis Vuitton’s fragrance and cosmetics group distributes brands including Christian Dior, Givenchy, and Guerlain. Louis Vuitton 's wine and spirits division includes premium brands as Dom Pérignon, Hennessy, Krug, and Moët Chandon (Kotler, 2002). The company also…

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