Swot Analysis Of Topshop

1157 Words 5 Pages
Register to read the introduction… · Political: these factors are based on the taxes VAT
· Economic: this is the competition between other organisations so will drive down prices and enhance profits
· Social: these factors are based on the population trends
· Technology: these factors are based on the technology which the company need e.g. website and technology used for security
· Environment: these factors are based on pollution and green factors e.g. recycling
· Legislation: these factors are based on the working hours, staff legal rights and staff pay

Topshop’s objectives are not made publicly because they believe it would help rival companies however because the company is part of the Arcadia Group, they have a clear set of objectives they believe all their retailers should follow:

· lawfully, through fair and honest dealing
· without exploiting the people who make them
· in decent working conditions
· without damaging the environment

SMART Objectives should be:
Specific – specify what they want to achieve.
Measurable – should measure whether you are meeting the objectives or
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The informal organisation arises from the interaction of people working in the organisation, their psychological and social needs, and the development of groups with their own relationships and norms of behaviour, irrespective of those defined within the formal structure. The informal organisation is flexible and loosely structured. Relationships however may be left undefined and membership is spontaneous and with varying degrees of involvement.
For sales assistants, the following advantages and disadvantages for them based on each structure at Topshop are:

Advantages of a formal organisation are that goals set are clearly defined, its suitable for all type of businesses, tasks done in time and objectives will be clear.
Disadvantages are that it doesn't allow flexibility and doesn't allow long term planning.
Advantages of informal organisations are that they create strong relationships between staff, there is no theoretical "boss" and this makes the staff feel like a larger part of the organisation as a whole.
Disadvantages are that a lack of structure can result in a reduction in professionalism, the company cannot benefit from different people managing different areas easily and the members cannot look to the further their career in the future as their won’t be many job

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