How you would describe LCEF’s current visual identity via social? How does that compare to what you may envision?
Source: Pew Research Center
Why is establishing a visual identity important through LCEF’s social media (SM) platforms important? The visual identity of LCEF communicates who your organization is to a global audience. You want your visual identity to communicate how your financial organization is excellent and what sets you apart.
The visual identity for LCEF plays a critical role in promoting the efforts of the organization (whether that is loans or ministry support), raising awareness about the Lutheran Church Missouri Synod denomination and creating unity among Lutheran Church Missouri Synod members in order …show more content…
o Members of the Lutheran Church-Missouri Synod Denomination
• 80 million Lutherans worldwide, 2.4 million of that is LCMS members o 6,100 congregations (10 colleges)
• How many are on SM? Not sure, but here is a comparison… o LCMS Facebook page has 122,494 likes o LCEF Facebook page has 16,298 likes o =LCEF likes can improve
• What do they like? Where are they? o Majority of LCMS followers are on Facebook, as opposed to the other SM platforms
• Make Facebook priority
TWO-MONTH SOCIAL MEDIA MARKETING PLAN AND GOALS
***The following goals for the first month may change. The first month will serve as a trial period
• MAIN GOAL: Get organized (how much time devoted to research and scheduling posts) and decide which social media platforms to keep, or which platforms to add. Refine existing accounts.
1—DISCUSS AND IMPLEMENT
• Decide what to change on the SM platforms based on feedback from new ideas/growth opportunities
• Implement changes
2—CREATE A CONTENT PLAN AND EDITORIAL CALENDAR
• Content that will be posted on SM platforms
• Frequency of posted
Source: Pew Research Center
Why is establishing a visual identity important through LCEF’s social media (SM) platforms important? The visual identity of LCEF communicates who your organization is to a global audience. You want your visual identity to communicate how your financial organization is excellent and what sets you apart.
The visual identity for LCEF plays a critical role in promoting the efforts of the organization (whether that is loans or ministry support), raising awareness about the Lutheran Church Missouri Synod denomination and creating unity among Lutheran Church Missouri Synod members in order …show more content…
o Members of the Lutheran Church-Missouri Synod Denomination
• 80 million Lutherans worldwide, 2.4 million of that is LCMS members o 6,100 congregations (10 colleges)
• How many are on SM? Not sure, but here is a comparison… o LCMS Facebook page has 122,494 likes o LCEF Facebook page has 16,298 likes o =LCEF likes can improve
• What do they like? Where are they? o Majority of LCMS followers are on Facebook, as opposed to the other SM platforms
• Make Facebook priority
TWO-MONTH SOCIAL MEDIA MARKETING PLAN AND GOALS
***The following goals for the first month may change. The first month will serve as a trial period
• MAIN GOAL: Get organized (how much time devoted to research and scheduling posts) and decide which social media platforms to keep, or which platforms to add. Refine existing accounts.
1—DISCUSS AND IMPLEMENT
• Decide what to change on the SM platforms based on feedback from new ideas/growth opportunities
• Implement changes
2—CREATE A CONTENT PLAN AND EDITORIAL CALENDAR
• Content that will be posted on SM platforms
• Frequency of posted