Richard Louv, writer of Last Child in the Woods, describes a situation in which looking out car windows has become a thing of the past. Louv’s purpose is to encourage interaction between people and nature. He adopts a nostalgic tone in order to influence readers to turn to nature instead of turning to technology. At the beginning of the excerpt, we, the reader, is introduced to a study where it has become possible to genetically influence nature. This study led to Matt Richtel having the idea to basically stamp advertisements on nature. What Louv wants us to think about is, if the world became an advertisement, nature would lose its worth. He then shifts to technology capturing our attention over nature. “Rear-seat and in-dash “multimedia
