Kaheyz Case Study

1160 Words 5 Pages
5.1 Product
Kasheyz is an innovative product that has changed the concept of sugar cubes by infusing it with tea leaves and matcha powder. Hence, the hardened and cubed solution from the mixture of sugar and tea enables the consumer to plop one in a warm cup of water and stir up a cup of tea in just mere seconds. Kasheyz is designed to cater for the working population and college students who are not able to drink a warm beverage with their busy lifestyles. Moreover, the sugarcane, matcha powder and tea leaves used in the production will be supplied from prestigious local suppliers.

5.1.1 The Logo

The logo is designed to display that the products provided are made from organic tea and matcha leaves and give a sense of a greener environment.
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Caffeine Multiple studies have linked caffeine consumption to improvements in cognitive performance, citing faster reaction times, increased attention and enhanced memory.
Moreover, matcha contains a more concentrated amount of caffeine than green tea, packing in 35 mg of caffeine per half teaspoon of matcha powder. (Racheal Link, health Line, October 10, 2017) Condensed Milk  Nutrients - One of the primary nutrients you’ll find in condensed milk is calcium -- 54 mg per tablespoon. Condensed milk also contains 36 mg of potassium, 5 mg of magnesium, 56 IU vitamin A and trace amounts of other vitamins and minerals.

(Elise Wile, LiveStrong.com, October 03 2017)

5.1.4 The benefit of Kasheyz
1. The Product design – The cubic hardened form of the product, with the mixture of both tea leaves/match powder, sugar and milk, is specifically designed to make it a convenient and feasible product to consume, in order to carter for the people with busy
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Adequate Pricing – Kasheyz has priced the product economically, hence, consumers are able to purchase at a lower price and enjoy the maximum benefit.
5.1.5 USB

5.1.5 Five Product Levels
Levels Implementation
Core Providing convenience and a healthy beverage, in today’s busy lifestyle, by infusing tea leaves or matcha powder in sugar cubes, so a cup of tea can be stirred up in mere seconds.
Basic Sugar, tea leaves, matcha powder are the main ingredients used in the production of the product. All the ingredients has health benefits associated with it, especially tea leaves and matcha powder (mentioned in 5.1.3 Ingredients). Moreover, the cubic hardened form of the product enables the consumer to just plop one in a warm cup of water and have a cup of tea in matter of seconds.
Expected Required information about the product to be available on the packaging (i.e. Manufactured and expire date), have a flavorsome taste and stir up a cup of tea or matcha tea in seconds.
Augmented Creative and environment friendly packaging and tea/matcha cubes wrapped in foil so it can last longer and holds its shape.
Potential Seasonal offerings (i.e. packaging inserts), occasional scratch coupons on the packaging and additional tastes in the future

5.1.6 Step-by-step to enjoy maximum

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