Jetblue Case Study Essay

1745 Words Dec 1st, 2009 7 Pages
INTRODUCTION

JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. JetBlue offers its customers a quality product with young, fuel-efficient aircraft, leather seats, free in-flight-- (24-Channel live television via satellite Direct TV, Thompson et al. p C-53)--entertainment at every seat, pre-assigned seating and reliable performance. JetBlue. . As of Dec 31 2008, serves 52 destinations in 19 states, Puerto Rico, Mexico, and five countries in the Caribbean and Latin America. JetBlues fully owned corporate subsidiary, LiveTV, LLC, or LiveTV provides in-flight entertainment systems for commercial aircraft, including live in-seat satellite television, digital satellite radio,
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Airlines.

JETBLUE STRATEGIC ELEMENTS OF COSTAND SERVICE QUALITY PROVIDES COMPETITIVE ADVANTAGE

JETBLUE ORGANIZATIONAL CULTURE PROVIDES COMPETITIVE ADVANTAGE
Executive Ann Rhoades, VP of Human Resources Identified the 5 steps that define JetBlues strategic business philosophy, values and code of ethics. These Values which also are part code of ethics listed are 1.(Safety, (Caring, () Integrity, ()Fun, and passion. company Philosophy which included as company officials explained (Thompson et. al., p C-51)”that JetBlue’s philosophy was to delay flights than cancel them.”

1. The top 5 values with emphasis place on Safety for the company and its customers has been a mainstay—with addition to include Website “Infligt Health” and Medaire window to Landbased emergency phycians via crew.. Caring in the Form of Executive Staff about issues facing customers. Integrity to customers not to divulge personal data and Financial Advising from Accounting Firm Deloitte & Touche. Fun include company George Foreman Grill Barbeques and Punching Bags. Passion about work for employees and taking care of customers a priority.
2. Rhoades implemented managers hired employees who mirrored company values. Looking for someone not only experience with details of job but also had people skills and practical experience.
3. To Ensure that Jetblue continually exceeded employee expectations: by giving them

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