“Instagram is a photo sharing application that allows users to take a photo, apply a digital filter, then share it on a variety of social networking services, including Instagram’s own.” (Tolentino). Instagram was released on October 6th, 2010 (Instagram). CEO Kevin Systrom and CTO Mike Krieger developed their app in San Francisco, California. “Systrom is responsible for the company's overall vision and strategy as well as day-to-day operations.” (Instagram). Krieger’s job can be described as “[...] the head of engineering, Mike focuses on building products that bring out the creativity in all of us.” (Instagram). Instagram’s name is a mixture of two words: “instant camera” and “telegram”. (Rakos). The article titled “The History of Instagram” written by Mikaela Rakos, stated that in 2012, Facebook bought Instagram for $ 1 billion. Immediately after Facebook bought it, Instagram grew tremendously. “[..] use of Instagram skyrocketed. It reached 80 million monthly users after the acquisition and nearly doubled that to 150 million monthly users by the end of 2013.” (Rakos). Instagram’s stated that their purpose is to be a “[..] home for visual storytelling for everyone from celebrities, newsrooms and brands, to teens, musicians and anyone with a creative passion.” (Instagram). The app is constantly evolving to keep up with other social media apps such as snapchat and twitter. In 2017, the app introduced “Insta Stories” which is an add-on that gives users the opportunity to post selfies using filters that enhance their facial features. Overall, instagram is a very accessible app available in the App Store and in Google Play. As of September 2017, Instagram stated that they had 700 million users. Thus, this social media platform is a very common app that is used worldwide and is apart of many people’s
“Instagram is a photo sharing application that allows users to take a photo, apply a digital filter, then share it on a variety of social networking services, including Instagram’s own.” (Tolentino). Instagram was released on October 6th, 2010 (Instagram). CEO Kevin Systrom and CTO Mike Krieger developed their app in San Francisco, California. “Systrom is responsible for the company's overall vision and strategy as well as day-to-day operations.” (Instagram). Krieger’s job can be described as “[...] the head of engineering, Mike focuses on building products that bring out the creativity in all of us.” (Instagram). Instagram’s name is a mixture of two words: “instant camera” and “telegram”. (Rakos). The article titled “The History of Instagram” written by Mikaela Rakos, stated that in 2012, Facebook bought Instagram for $ 1 billion. Immediately after Facebook bought it, Instagram grew tremendously. “[..] use of Instagram skyrocketed. It reached 80 million monthly users after the acquisition and nearly doubled that to 150 million monthly users by the end of 2013.” (Rakos). Instagram’s stated that their purpose is to be a “[..] home for visual storytelling for everyone from celebrities, newsrooms and brands, to teens, musicians and anyone with a creative passion.” (Instagram). The app is constantly evolving to keep up with other social media apps such as snapchat and twitter. In 2017, the app introduced “Insta Stories” which is an add-on that gives users the opportunity to post selfies using filters that enhance their facial features. Overall, instagram is a very accessible app available in the App Store and in Google Play. As of September 2017, Instagram stated that they had 700 million users. Thus, this social media platform is a very common app that is used worldwide and is apart of many people’s