People in different occupations differ from each other in many important ways (Erickson, 2003:25). The work we do reflects much of our pasts, such as schooling and family background, and this shapes the ways we live, such as tastes and lifestyles (Erickson, 2003:25). As a clinical sociologist, one needs to be more accurate when perceiving the client – individual, groups and organisations, the more useful the sociological contribution (Lee, s.a.:165). In an organisation, this would mean examining the necessary relationships with management and with existing research, marketing, public relations, and personal recruitment offices (Erickson, 2003:25). Every organisation has drafted policy on how the organisation should be …show more content…
According to Orfors et al., (1998), visual sociology is an area of sociology concerned with the visual dimensions of social life. The starting principle of visual sociology is that what we see and how we record, interpret, and react to what we see in the social world is no less important than what we say and how we record, interpret, and react to what we say about the social reality (Zuev and Nathansohn, 2015). Therefore, one of the grounding ideas of visual sociology is that valid scientific insight in society can be acquired by observing, analysing and theorising its visual manifestations: behavior of people/organisation and material products of culture/organisational culture (Zuev and Nathansohn, …show more content…
Social media is also opening remarkable possibilities for health and healthcare researchers (Scheiderman et al., 2013). For the first time in history much of what we do is recorded online, and for the first time in history we have the tools to capture, analyse, and visualise these data (Scheiderman et al., 2013). Data from twitter is especially interesting for public health analysts since it is publicly available to enable studies of how medical trends spread (Scheiderman et al., 2013). The developments in data visualisations can also be critical in improving general clinical practice (Scheiderman et al., 2013). Hospitals, healthcare organisations and even individual practitioner, government departments will benefit from feedback (Scheiderman et al.,