Importance Of Online Shopping Behaviour In Egypt

885 Words 4 Pages
1.1 Preamble
Our history is packed with many revolutionary inventions leading to the world as we know it today. One of those great inventions is the internet which now has a great impact on our life affecting our beliefs and tendencies, but more importantly affecting greater aspects like the economy of a whole country. As a form of e-commerce, online shopping proved to have a great impact on economy and it keeps on growing each day with the growth of technology.
This research is conducted to study the online shopping Behaviour in egypt ,how it’s affected by different aspects and prove that a decent percentage of egyptians do use online shopping even daily . Technically It’s a New field to study ,However, researchers have been really interested
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the importance of online shopping is increasing everyday, as simple as it may sound it can actually build the economy of a country.It’s predicted to grow To $370 billion in 2017 in the US . It’s also reported that 53% of the people in the US Shopped online in 2013 ,this number grew to 58% in 2016 .of course There’s a huge difference between the economy of a developed country like USA and a third-world-considered country like egypt ,however, this can actually be a way to improve egypt’s economy only if enough research was conducted and the right elements were studied.
1.3 Objective ecommerce has witnessed a significant growth through the last century , with it , the importance of understanding online shopping behaviour also grew.
This research is done and summarized mainly to study the relationship between online shopping and the economy in egypt . customers prefer online shopping to local shops since it’s both easier and cheaper.However some problems might be faced due to illegal shops or insecure websites which actually made the number of online shoppers decrease by a small percentage.Finally , a conceptual framework is proposed for future research.
2.0 Literature Review
2.1 Overview and history of online shopping in
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They look for original products with good prices that are cheaper than that found in markets. They care about security issues and that is why they want to make sure that their customers ' rights will be respected. In 2011 business men invested $10 million in nefsak.com; it’s an e-commerce website selling huge range of goods and brands. It started in 2008; nefsak was the first website of its kind in Egypt that gained traction.In July of last year Egypt 's jumia.com was created. Jumia, was launched almost simultaneously in Egypt,becoming number 100 in the ranking of sites.Jumia benefitted from the investment of tens of millions in Rocket Internet by JP Morgan bank. Multinational media group Naspers Limited and investment manager Tiger Global reportedly invested similarly large sums in Souq.

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