Gender Differences In Online And Online Shopping

1338 Words 5 Pages
Buying on the Internet: Gender Differences in On-line and Conventional Buying Motivations. (2004). Sex Roles, 50(5/6), 423-444.
• This article explores gender differences in online and conventional buying motivations. Males and females have been known to have different attitudes toward internet and conventional shopping. Males could have a more positive attitude toward online buying than females. Also, females are more psychologically invested in shopping than males. Females have highly positive attitudes toward buying and associate it with leisure time; whereas males tend to have negative attitudes toward buying and see it as work and want to less time and effort. This means that females tend to focus on the buying experience and males focus on the outcome of the purchase. Males might have negative attitudes but spend more money and make more frequent purchases than females.
• This article is significate because it proves male and females have minor differences between attitudes of online shopping. Females that do not have computer experience have a negative attitude about online shopping. Males do not experience online shopping as a damper but an enjoyment. Emotional and social
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(2012). Gender differences in sources of shopping enjoyment. International Journal of Consumer Studies, 36(4), 416-424.This article explores
• This article explores gender differences in sources of shopping enjoyment. Not all people shop for the same reason; in fact different sources help to fulfil the shopper needs. There are many different reasons that help makes shopping enjoyable like bargain shopping, shopping for others and browsing for exercise. Some female enjoy shopping and take pride in bargain shopping. Females visit different stores during one shopping trip more than males. Also some female feel social interaction is an important part of the shopping experience and shop to express their love for families and other

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