The Queen, is a 2006 British drama film directed by Stephen Frears, in which the movie is centered on the response of the Royal Family regarding the death of Princess Diana and gives a glimpse into the struggle as Queen Elizabeth (Helen Mirren) tries to balance the family’s need for privacy and the public’s demands for an overt display of mourning.
The premise of the essay is that media is a powerful tool and has the ability to influence the public’s views and opinions, thus setting an agenda when it comes to reporting news. Hence, it is necessary to observe and examine the media in order to disclose its true purpose and comprehend its functions. The essay will be discussed under these points of how the media sets an agenda and tells the public …show more content…
Cultivation Theory suggests that the repeated and heavy usage of the media cultivates perceptions of reality that is congruent with what the viewer sees in the media (Dominick 436). The Cultivation Theory is said to be “a theory of story-telling”, assuming that exposure to a set of messages will have the likelihood of producing agreement with the audience (Kwansah-Aidoo et.al 50). As the media presents repeated and heavy exposure of certain issues, it subtly influences the public’s idea and perceptions. This was seen in the movie when the media had only presented the public with footages and stories of the ‘miserable life’ Diana had with the royal family. The media had portrayed the Royal Family, especially the Queen in a negative manner. From this, was the Mean World Syndrome due to the repeated coverage and harsh headlines, the public viewed the Royal Family to be uncaring and cold towards the death of Diana and there was a belief that it was because of the Royal Family that Diana was driven to her early demise, resulting in the Royal Family’s popularity to drastically plummet. The shift in public values threatened to shake the monarchy and this is seen from the public’s demand for the Queen to speak up about Princess Diana’s end. It got to the point when Tony Blair informs the Queen that the situation had …show more content…
The two-step flow is observed when communication messages flow from the source through various media channels to opinion leaders, who will then transfer information, involving the spread of interpersonal messages (Rogers 285). In the movie, the two-step flow of communication can be seen in many instances of the film which influenced the public and shaped the perceptions they had towards particular issues or people. Tony Blair was also a great opinion leader whom the public looked up to and appreciated his acts of paying respect to the late Princess Diana, his advice was also gradually taken by the royal family in order to assist the public with their
The premise of the essay is that media is a powerful tool and has the ability to influence the public’s views and opinions, thus setting an agenda when it comes to reporting news. Hence, it is necessary to observe and examine the media in order to disclose its true purpose and comprehend its functions. The essay will be discussed under these points of how the media sets an agenda and tells the public …show more content…
Cultivation Theory suggests that the repeated and heavy usage of the media cultivates perceptions of reality that is congruent with what the viewer sees in the media (Dominick 436). The Cultivation Theory is said to be “a theory of story-telling”, assuming that exposure to a set of messages will have the likelihood of producing agreement with the audience (Kwansah-Aidoo et.al 50). As the media presents repeated and heavy exposure of certain issues, it subtly influences the public’s idea and perceptions. This was seen in the movie when the media had only presented the public with footages and stories of the ‘miserable life’ Diana had with the royal family. The media had portrayed the Royal Family, especially the Queen in a negative manner. From this, was the Mean World Syndrome due to the repeated coverage and harsh headlines, the public viewed the Royal Family to be uncaring and cold towards the death of Diana and there was a belief that it was because of the Royal Family that Diana was driven to her early demise, resulting in the Royal Family’s popularity to drastically plummet. The shift in public values threatened to shake the monarchy and this is seen from the public’s demand for the Queen to speak up about Princess Diana’s end. It got to the point when Tony Blair informs the Queen that the situation had …show more content…
The two-step flow is observed when communication messages flow from the source through various media channels to opinion leaders, who will then transfer information, involving the spread of interpersonal messages (Rogers 285). In the movie, the two-step flow of communication can be seen in many instances of the film which influenced the public and shaped the perceptions they had towards particular issues or people. Tony Blair was also a great opinion leader whom the public looked up to and appreciated his acts of paying respect to the late Princess Diana, his advice was also gradually taken by the royal family in order to assist the public with their