Malaysian Flight MH370
“If there’s money to be made then the truth becomes irrelevant.” Ian Bryce, A Current Affair, 21/08/08.
Since its early existence, media has dictated what we consider part of our reality. Media reaches billions of people worldwide, dictating and shaping the public opinion and overall impacting their everyday lives through the choices they make. Exaggerations, scandal-mongering and downright dishonesty played a huge role in the success of modern media. Throughout its recent formation, media has evolved though time to meet the needs of modern society. Mixing entertainment with world events and vastly exploiting the truth for the sake of money and popularity.
Sensationalist journalism such as A …show more content…
A Current Affair is mainly targeted at adults as mature topic matter is discussed and analysed. The program is currently presented by Tracy Grimshaw along with other experienced journalists. A Current Affair typically delivers a sensationalist view to attract its target audience, creating the effect that it “must” be watched. The subject matter is perceived as irrelevant as mostly exaggerated events are broadcasted. During the events of this broadcast, the use of textual features greatly increases its perceived importance. The use of emotive language specifically to influence the viewer’s opinion and express a sense of emotion which positions the audience to feel sympathy for certain group while being missive towards others, refusing to shed light on the situation. Aesthetically, lighting and music were used to create a sombre mood to further accentuate emotions from the audience. Bold headlines, lavish imagery and editing were utilised to in forms of repetition to further emphasis certain points across to the audience. The time slot is specially chosen, known as Prime time (7:30-10:00), most viewers are active during this session. Being commercial, A Current Affair generates revenue from ads occurring from each 5-7 minute segments. Due to this, abundance of relevant information was unable to be