Implicit Biases: Red And Blue Gatorade

Improved Essays
When it comes to implicit biases, I think it is important to recognize the difference between implicit biases that cause negative effects and those that do not. For instance, an example of a neutral implicit bias would be having the options of a red and blue Gatorade. Since your favorite color is blue, you are implicitly bias towards choosing the blue Gatorade. However, this bias has no effect on anyone else. A similar yet consequently different scenario would be choosing to sit next to your Caucasian peer in class rather than your African American peer because you are Caucasian. These two situations end up with completely different consequences. In choosing between the Gatorades, you were simply choosing your favorite color drink. In choosing between which peer to sit by, you were choosing between their races and not putting them on the same level of equality and respect. …show more content…
These unfair acts of discrimination do not just happen by accident. They are caused by implicit biases that affect the actions of the individuals who perform them. Due to the fact that implicit biases are not something that is consciously done, there lies the question of which party is to be held responsible for the consequences of these structural injustices. From my knowledge of structural injustices and implicit biases in society, I believe that the responsibility for negative implicit biases lies in the hands of the beholders and those beings of higher power in the justice system that allow for such a broad spectrum of discretion among implicitly biased

Related Documents

  • Decent Essays

    Explicit racial bias is difficult to measure in the contemporary society due to the social and political equality, therefore the alternative measure for implicit prejudice has become popular in the area of psychology. The validity of the implicit association test (IAT), is a tool designed to measure implicit prejudice, however it continues to be debated with many research producing conflicting results (Devine,2001;oslan & fazio,2003), however it is still used in many studies. McConnell & leibold (2001), conducted a study using the implicit association test to measures negative racial attitudes towards black people (Vs white people), and if race impacts on social interaction between the two groups.42 white participants completed a word based…

    • 180 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    To promote their performance-enhancing product, Gatorade employed the world’s fastest man, Usain Bolt. They’re advertisement follows their motto of “Win from Within,” which focuses on making consumable products for athletes to eat or drink to improve their athletic performance. In the advertisement, Bolt is in the starting blocks on a track, and is in position to run out of the blocks. This ad is clearly targeted to athletes and health-minded individuals to influence them to buy Gatorade’s product. Through this advertisement, Gatorade uses yellow and orange colors, puts Usain Bolt in color on a black and white background, and places him in the center of the picture to convince athletes that their Gatorade Prime will make them better in their activity.…

    • 510 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    bias in a legal system, whether they suffer from it or not, they lose respect for that system, as well as for the law.” (Special Committee on Race and Ethnicity, 1996, para. 1). Furthermore, “There will always be inequities in our society. Trying to focus on our differences keeps us from focusing on the vast majority of our shared values and experiences.” (Special Committee on Race and Ethnicity, 1996, para. 1).…

    • 682 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Implicit Bias Case Study

    • 1512 Words
    • 7 Pages

    Implicit Bias and The Courts According to the NCSC which defines Implicit Bias as “implicit bias is the bias in judgment and/or behavior that results from subtle cognitive processes that often operate at a level below conscious awareness and without intentional control. ” It’s been more than 300 years since the country we know and inhabit has been founded. It’s been more than sixty years since people of color have been granted the same liberties and treatment that was once only available to Anglo’s.…

    • 1512 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    In their article, “Discrimination and Implicit Bias in a Racially Unequal Society,” R. Richard Banks, Jennifer L. Eberhardt, and Lee Rosst take the position that even as a society denounces racism publicly, there are still many practices of racism. That racism in fact evolved into a more potent form. One that is harder to get rid of, and might not even present itself. The authors arguments had three main components. They spoke on racial profiling, citing that people, even the police officers that were tested, are more likely to say a “stereotypical” African-American male is a criminal, as opposed to a “less stereotypical” African-American man, based on a study conducted by Eberhardt and some of his colleagues.…

    • 590 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Summary: A Class Divided

    • 494 Words
    • 2 Pages

    When researching the topic of bias, it doesn’t take long to realize the expansiveness of the topic and how far reaching this topic is. This topic also has crossover it areas also called, favoritism, discrimination, diversity, etc. When looking at the resources for this topic, such as chapter two of the text, Berman, Bowman, West and Van Wert (2015), which is dedicated to Legal Rights and Responsibilities. This also emphasizes the fact that this is not just a race issue and addresses sex, age, religion, disability, pregnancy, etc. This is covered based on unintentional as well as intentional discrimination, to include Affirmative Action.…

    • 494 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    when they are paired. For example, implicit bias is shown if a subject is significantly faster pairing Black faces with negative words and White faces with positive words as opposed to the reverse pairing of Black-positive and White-negative. The testing is called the Implicit Association Test (IAT) and measures difference in response times in milliseconds, capturing rapid data that cannot be consciously controlled.34 It is publicly available online at https://implicit.harvard.edu and has many options for bias-pairing tests. In contrast, explicit bias is typically measured using self-report such as “temperature sliding scales” to assess feelings towards a stereotyped group. These processes are largely independent of each other35, such that…

    • 316 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    It’s the fact that the circumstances in which the racial profiling takes place. Racial profiling has many effects on negative effects people that can be eliminated. It is important to realize that race is something that is socially constructed by us humans. When Yale psychology professor, Jack Glaser, was asked what implicit bias was and how it relates to racial profiling, he responded that,…

    • 876 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Giving preferential treatment to one races or gender when it comes to hiring or educational admissions, I feel can have negative effects. Those being discriminated may begin to feel they are only be hired or accepted out of pity by another individual, further pushing racial or gender differences. Additionally, I like Pojman think there may be a more fitting compensation other than preferences in hiring or admissions. In Pojman’s assessment of those innocently benefiting from a past injustice firmly agree with.…

    • 813 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Unintended Natural Bias

    • 709 Words
    • 3 Pages

    None the less, research proves that our bias is controlling everyday actions. Bias can start form from many factors such as, education, location, and generation. However, it seems the most influential cause of bias is society. Even young children are told not to talk about skin color, or someone 's race, because it is offensive.…

    • 709 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Individuals are influenced by prior experiences and interactions, as well as social views and messaging. This causes us to think in certain ways, which is sometimes ok, but it is not ok when it serves to perpetuate racial inequalities. This happens in law enforcement, lawyers, and judges at an individual a systemic level, as can be seen in statistics for arrests and sentencing for similar crimes, though there are differences on racial lines. I think Implicit bias can be combatted through trainings on cultural competency and emotional intelligence so individuals can better understand circumstances the communities they work for are in, as well as how to better appreciate the humanity in each…

    • 1145 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Scientists are saying that there are two types of bias that are occurring sometimes simultaneously and sometimes in separate cases within the police force; implicit and explicit. In the Democracy Journal, Lorie Fridell writes that “explicit bias involves holding stereotypes about groups based on animus or hostility toward that group,” and that implicit biases often still connect stereotypes to given groups, but also “can occur outside of conscious awareness, even in well-intention individuals (Fridell 1).” This is extremely important information in understanding police bias and also is vital to the efforts to change the culture of the police, and ultimately all people, and eliminate racial bias and prejudice overall. This article states that it should be the implicit biases that are challenged and attempted to be changed. Fridell says that police that are employing explicit biases will not change their behavior through training.…

    • 709 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Before taking the Implicit Association Test (IAT), I thought that it was an interesting way to test for unconscious prejudice because it shows how different qualities and values are associated with white and black people. I know that I am biased towards both groups in different areas, but I felt nervous before taking the test. I think that was because I thought it would make me feel like a bad person depending on my results. I know that I am not an inherently bad person based on any test results, but the idea of having concrete results made me a bit nervous even though I know I am situationally biased. After the test, I was disappointed by my results.…

    • 834 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    To begin, I want to say I find this course insightful. Through the weeks, I have come to accept that everyone has unconscious bias, but also, that it is not something to be ashamed of, if anything, it is something to learn from. Before this class, I was not sure how to articulate my experiences on cultural differences. Also, I did not have a good grasp on culture and how it affects us all differently. I have learned to recognize that I have my own ethnocentrism, that it is okay to feel proud of my own culture in the sense that, maybe there are other ways to do things, but I like my way better because that is the way I am accustomed to.…

    • 807 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Beauty Bias

    • 1795 Words
    • 8 Pages

    a. Rhode’s Approach: Systemic Long Term Change In the Beauty Bias Rhode offers her own suggestions for legal reform. Rhode’s strategies for reform include promoting equal opportunity, encouraging employee activism, and looking to jurisdictions that have enacted anti-appearance discrimination laws. Her primary plan to address trait discrimination focuses on long term goals for society. Rhode’s plan for reform is to promote equal opportunity through tolerance and activism.…

    • 1795 Words
    • 8 Pages
    Great Essays