The Pros And Cons Of Implicit Prejudice

Explicit racial bias is difficult to measure in the contemporary society due to the social and political equality, therefore the alternative measure for implicit prejudice has become popular in the area of psychology. The validity of the implicit association test (IAT), is a tool designed to measure implicit prejudice, however it continues to be debated with many research producing conflicting results (Devine,2001;oslan & fazio,2003), however it is still used in many studies.
McConnell & leibold (2001), conducted a study using the implicit association test to measures negative racial attitudes towards black people (Vs white people), and if race impacts on social interaction between the two groups.42 white participants completed a word based