Implications Of The Effects Of Incidental Emotions And Decision Making

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Incidental emotions
Incidental emotions are the emotions that are not related to the decision at hand but they are the emotions that decision makers might be experiencing while making decisions. Although these emotions are not produced from the process of decision making, they can distort an individual’s perception about various decisions. For instance, a pivot set of studies found out that people who read a happy article make more optimistic judgements about risk of future consequences of an irrelevant subject than people who read a sad article (41). Several studies have found that when people try to predict their future feelings they project their current feelings and consequently their current emotions influence how they feel about various
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As the time of the consequences approaches, the anticipatory emotions such as fear or worry tend to intensify. However, at the time of decision making the emotions are not intense and therefore it may not prevent the decision maker to make riskier decisions. Furthermore, several studies have shown that at the time of decision making, the perceived control over the consequences is higher than when the decision is made. One of the implications of these findings in health communication is to investigate effective communication methods that convey the potential error in perceived control over the consequences. Several studies in the domain of vaccination suggested that the perception of control over the complications of various viral infections has a significant role in the rejection of vaccines (38,39,40). A future research path could be to investigate the degree to which these errors in perceived control could be mitigated through effective …show more content…
So emotionally charged people become less sensitive to probabilities. Affective images have been shown to be strong predictors of adolescents’ decisions to take part in health-promoting or health-threatening behaviours (55,56). Research in health interventions suggested that images can play an important role in the success of interventions by addressing heuristic and reactive processes in decision making. Considering the new findings regarding the role of mental images in provoking immediate emotions, we understand the underlying mechanisms that make mental images an influential factor in health decisions. Several studies in health domain have shown the influence of mental images on decision making (57,58,59). For instance, series of studies have demonstrated that by reducing the favorability of the image of a typical person who sun bathes or uses a tanning booth, the willingness of being exposed to UV ways was reduced for people in the beach (57). In another similar study, researchers investigated the role of images in changing sun protection behaviors among a very high risk group: male road maintenance crews. This study examined the images of men in their age who use sunscreen and found that these images were relatively negative (i.e. not very masculine or self-confident) (58). Increases in the favorability of this image produced by

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