Essay about Ikea 's Mission At Ikea

1894 Words Oct 20th, 2015 null Page
IKEA provides a range of home furnishing products that are affordable. IKEA was founded in Älmhult, Sweden in 1943. IKEA was created by Ingvar Kamprad, and IKEA got the name from the initials of Ingvar Kamprad and where he was from. Kamprad’s farm was called Elmtaryd which was in Agunnaryd, Sweeden. IKEA was first created as a mostly mail-order sales business. About five years later, IKEA began to sell furniture. IKEA is most known for selling ready-to-assemble furniture. IKEA also sells appliances, small motor vehicles and home accessories. IKEA competes in the furniture and design industry. They are unlike the competitors because IKEA 's products are displayed like rooms and bought in boxes. The competitors have their furniture set out by products and usually not sold in boxes. “Ikea 's mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them.” Total sales increased by 5.9% to €28.7 billion Other financial information at the end of the paper. IKEA 's future strategy to integrate a more sustainable work is called People & Planet Positive. The three aspects of the strategy; enabling people to live a more sustainable life at home, becoming energy and resource independent, and contributing to a better life for people and communities.

Strengths
-Differentiated from competitors
-Strong brand image
-Store layout
-Wide variety of products and…

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