Essay about Human Hair Care Products For African Americans

1198 Words Dec 8th, 2016 5 Pages
In today’s society, natural hair has become the trend for many African American women, which have chosen this over the standard relaxed hair. “More and more, African-American women are leaving behind chemicals used to straighten hair and accepting their natural curls” (P., 2016). The market in relaxers for several years has fallen in sales. According to Mintel’s Black Consumers and Haircare executive summary, “Sales of hair care products for African Americans reaches $774 million in 2014, representing a 12 percent increase since 2009” (H., 2015). SheaMoisture is a company that is tailored to the African American community. It provides various products relating to natural hair care products, beauty, such as cosmetics, and hygiene. Tony Roberts, a multicultural analyst for the intelligence firm Mintel stated, “We can see that sales [of relaxers] start to decline as far back as the 1990s. We forecast that the decline [from 2014] will reach 45 percent by 2019” (H., 2015). Due to this change in African American women’s tastes and preferences, companies like SheaMoisture have been able to flourish in the natural hair industry.
SheaMoisture was founded by Sofi Tucker. “Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912” (Our SheaMoisture, n.d.). Tucker sold hair and skin products; in fact, Tucker is considered as SheaMoisture’s “Grandmother”. SheaMoisture is presently owned by Sundial Brands and Richelieu Dennis is the CEO and co-founder.…

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