How Would You Differentiate Between Diversification Strategy And It's Competitive Advantage?

The primary reason for unions was to provide support to employees by representing them to their respective employers. However, to explain whether or not diversification would make unions stronger or weaker, let’s take for example how businesses do to maintain themselves in the market. Many corporations when they started operating, they start producing one product or services, and then according to the customers’ needs, they have been incorporating more products and services to retain customers and to attract new customers. Similar is the case with unions, their main clients were the manufacturing jobs, and since the unionize organizations has been in decline for the past 5 to 10 years, unions are now applying the same approach that businesses …show more content…
However, unions need to reconsider their approach toward employers in the sense that instead of having an antagonist approach toward employers, they should consider a win-win approach in which both ends satisfy. Moreover, if this diversification strategy works for unions, then unionized employees could benefit from it, and that is that if some of the employees have lost their job, they could get another job even from a different segment or industry that is under their union. Back to the approach that unions should consider in changing it, they should act as the employees’ consultant rather than their attorneys. Businesses are changing the way in which they use to treat their employees so that they do not feel that they a union in their workplace. This is where human resources strategies do their part, by changing the organizational culture; employees may change their minds in considering the need for a union at their workplace (Mello, 2015). “The controversy surrounding the civic participation of union members is amplified by the recognition that labor union activity has weakened considerably in the past decades” (Booth, Lup, & Williams, 2017, p.