How Hollister Is Discriminating Certain People Today Terms Of The Age, Size, Gender, And Disability

827 Words Mar 9th, 2015 4 Pages
This part of the text will discuss how Hollister is discriminating certain people in terms of the age, size, gender, and disability. From the primary research that we’ve conducted (refer to appendices), it is obvious that Hollister are not being sold to the older generation customers when the truth is this generation are also attracted to buy the brand because of the image the company possessed. Hollister Co. and its other companies aim to sell to 14 to 35 years old age cohort but are highly depending on the young generation to match with its competitors such as H&M, Forever 21, Zara and Uniqlo (CNNMoney, 2015, para 4). Even with a limited budget, the teenagers are the most appealed group of the market. This is due to the fact that this generation are not limited in their spending for reasons such as mortgages, rents and bills that the adults are dealing with. Furthermore this age group are highly exposed to peer pressure, Hollister Co. gives the perception that their clothes lines are only for the cool and attractive people to buy and wear (Pous, 2013, para 1). Hence, this group of customers are really attracted on purchasing the Hollister’s products especially those university and college tailored type customers with additional income from part time jobs or those with parents who have a high salary allows them to secure the overly priced products of Hollister. Another reason for Hollister Co. to be targeting the teenagers is because they do not have a self-control over…

Related Documents