How Did 1940s Fashion Changed The World

The impact on 1940s fashion Today fashion is one of the biggest and most successful industries in the world, having a global revenue of more than 1 trillion dollars each year (“Fashion Industry Statistics”). Over the years fashion has changed dramatically, for instance before the 1950s, it was not acceptable for women to wear pants, nowadays pants are one of the most basic and common clothing that women use (Hoobler and Hoobler). Many events from all around the world have influenced fashion, creating a variety of trends and styles, namely, during the 1940s fashion was affected by World War II. During the 1940’s many events changed the world, especially World War II (1935-1945). Millions of men left their homes to defend and represent …show more content…
During war fashion had a harsh time, many famous fashion houses in Paris were obligated to close when Germany took control during World War II, as a result the United States took control over part of the fashion industry, which later helped popularize the “American Look” (Pendergast, Pendergast, and Johnson 837). In addition, as the United States entered into total war the government was obligated to start rationing many materials, for instance, fabric production was reduced by 10%, this led designers to use their imagination to create clothes that suited the regulations imposed by the government and also helped the creation of new clothes, such as the bikini (Pendergast, Pendergast, and Johnson 842). It is also important to mention that during war good quality military uniforms were made by manufacturers that developed a new technique of sizing that fitted different kinds of people. After the war, this technique was used to mass produce clothing that soon became known as the Ready-To-Wear clothes (Pendergast, Pendergast, and Johnson 832 and 837). All these events helped fashion to evolve and led it to what it is