Host Country Political and Legal Environment Affect of Airasia in International Marketing

6035 Words Nov 6th, 2012 25 Pages
a. Introduction
b. Company bibliography
c. Entry mode to international market (through exporting, joint venture, franchising, licensing, etc)
d. How do the international market / culture, management styles and business system affect the company performance?
Do they have to adjust / alter their product or services to fit with the host country market needs?
How does the company face the competition?

e. How does a host country political and international legal environment or trade barrier affect the Malaysian companies in their international marketing activities?

Bagaimana sebuah negara tuan rumah persekitaran politik dan antarabangsa undang-undang atau perdagangan halangan menjejaskan
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This includes the acquisition of more fuel-efficient aircraft (A320) so that the company can have sufficient capacity to meet the growing needs and demands of their customers as well as to continue to keep its cost low. The new aircraft can lower fuel usage by about 12%, an important cost saving, as fuel accounted for almost 50% of the total operating costs for the company over a period of time.
e) Technological Resources
Air Asia was the first airline in Southeast Asia to utilize e-ticketing so that traditional travel agents can be bypassed. This implementation saves the cost of issuing physical tickets and eliminates the need for large and expensive booking and reservation systems. To further exploit technologies, AirAsia made it possible for customers to purchase tickets either from post offices or designated bank teller (ATM) machines. In short, Air Asia's strength is also about the ability to leverage on technologies well and ahead of its competitors to increase sales and lower costs.

Human Resources Management
Although the employees were not unionized and the salaries offered by the company were below those of its rivals, AirAsia is still able to keep its work force motivated by providing a remuneration policy that is competitive and attractive. For instance, all employees are offered a wide range of incentives that includes productivity and performance-based bonuses, offer of shares or

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