Parasocial Interactions Case Study

Parasocial Interaction Horton & Wohl (1956) defined “parasocial interaction” or PSI as the illusion of face-to-face relationship with the performer. Phelps (2011) stated that when the performer (or celebrity) seems to directly address the viewer as if the conversation were private or intimate, the viewer responds as if the received message is personal. The relationship is one-way, without obligation on behalf of the viewer, and controlled by the celebrity, and it may be governed by little or no sense of obligation, effort, or responsibility on the part of the spectator. According to Horton & Wohl (1956), as cited by Phelps (2011), through parasocial relationships, a performer or celebrity can achieve some forms of intimate relationship with large numbers of audience members. Phelps added that this relationship is strengthened through repeated appearances, especially when they can be planned for and expected. When viewers begin to learn not only about the performer professionally, but also about life it only makes the parasocial bond. Furthermore, Phelps (2011) said that the fascination with celebrity private lives could be based on a variety of factors. The viewer or audience member may relate to the performer, live vicariously through performers, and idolize them and their success stories. Laken (2009) added that these …show more content…
In a video produced by Mar Cor (2014), published in Youtube, the best example would be that of Wiz Khalifa’s - he has a web series called ‘Day to Day’ where he wants his audience to meet him on the personal level. This type of media could spark an interest on his personal life, ultimately creating an interpersonal relationship. It is unclear to many whether interpersonal relationships are good or bad. Some say they are unhealthy, distracting, but they can also be a big part of