Base on those feedbacks, Honda Company can find out the problem on the new product, then start to solve those problems to increase the quality of the new product. Honda Company gathers the information of the customer need and creates the product bases on that information. This information can help Honda Company reach their philosophy which is respect to the individual. Honda Company also keep gather the information of the environment change such as the pollution rate, the resources, and other. Base on the air pollution problem, Honda Company keep creating new product or upgrading the exist product to reduce the affection of the air pollution cause by the product. Base on the resource information, Honda Company start to creating some product which match the customer needs but use less resource. For example, Honda FCX, this is using fuel cell to decrease the usage of the gasoline on the …show more content…
R&D expenses increased by ¥18.7 billion or 4.2%, to ¥467.7 billion. At those figure, we know that, Honda Company keeping increasing their net income, and market share. Other then that, Honda Company still keeps spending lots of money in the research and development to reach the need of the customer. Base on the change of environment, air pollution problem keeping increase. Honda Company starts to put more effort into research and develop area to create some product which can decrease the air pollution problem. For example, Honda Company had created two type new engines which is 2.0-liter; 4-cylinder gasoline engine was characterized by its high performance and light and compact design, and was used for the STREAM. For this “i-VTEC” engine, a lean-burn combustion method was adopted as a result of trials and tribulations for improving fuel economy, environmental performance, including cleaner exhaust gas, and driving functionality. The second product of the new-generation engine series was the 1.3-liter “i-DSI” engine used for the Fit. This engine achieved a high fuel economy of 23 km per liter in the 10•15 mode, and was equipped with two ignition plugs per