Essay on Health Care Changes and Challenges

1182 Words Jul 12th, 2015 5 Pages
Health Care Changes and Challenges
Dindi White
May 18, 2015
Jennifer Johnson

Health Care Changes and Challenges
Some people may believe that health care is not changing. However, today's health care system is changing. Today’s advanced technology and growing population have required health care organizations to evolve. Changes in health care can present challenges, and the challenges must be addressed and dealt with accordingly.
Today’s health care system is changing. In order for health care to remain a competitive force in today’s business world, it must be aware of the shifts taking place that will affect them. Social media, advancements in technology and awareness of consumer behavior are three shifts currently taking
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Health care is a lucrative business that relies on consumers to thrive and grow. Consumer behavior has become important to how health care organizations market what services they offer to consumers. “Consumer behavior is the study of the process involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires” (Michael, 2013, p. 7). The study of consumer behavior considers the consumers age, gender, family structure, social class, income, race, ethnicity, geography, and lifestyle. Marketing concepts directly related to consumer behavior work together to assist health care organizations in providing the type of care that consumer’s desire. Social media, health care technology, and consumer behavior will continue to be studied, monitored and utilized throughout health care organizations.
Changes in health care must be addressed and dealt with accordingly. Current and potential challenges in health care include but are not limited to marketing strategies, health care coverage, and health care costs. Marketing has become essential to the future of health care delivery. In the past, health care organizations have determined their market by identifying who used ER services or came into their facilities. Today, health care marketing is geared toward providing and fulfilling

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