Hardap Freight Services Case Study

3464 Words 14 Pages
Register to read the introduction… Their head office is situated in Windhoek, but they have regional offices in Karibib, Swakopmund, Walvisbay, Ondangwa, Rundu, Tsumeb, Grootfontein, Mariental and Keetmanshoop. HFS is currently one of many courier companies offering overnight logistical services throughout the country, additional to a high quality service, they pride themselves in delivering that service on a daily basis and guarantees delivery times to their customers. HFS has been in operation since 2006, but was bought by Mr. Gert Liebenberg in 2009 and has been operated under new management since then. A second member recently bought into HFS, specifically focusing on and developing the administration side of the business. HFS has a staff complement of 30 employees. The company currently has two departments only, namely Operations and Administration. Under the Administration department the financial, administration and human resources functions are managed and the Operational department is responsible for the entire logistical function, including warehouse management. Map, indicating main daily routes and the location of the HFS …show more content…
The company does not focus on Customer Relationship Management (CRM), nor has any customer retaining strategies in place. HFS does not capitalize on the use of technology in comparison with their competitors. “Logistics industry trends indicate that in the years to come the following factors, which guide the logistics industry is reckoned to strengthen further. The factors facilitating the effective functioning of the logistics industry are integration, confederations, technology, legislation and globalization.” (Third Party Logistics, 2010). The company has no proper organization structure and line of authority, allowing each employee to report to different individuals on different matters and in certain instances reporting directly to the owner of the business. This causes employees to be confused on when to report to whom and since there is no direct line of report/authority; it also complicates performance management and proper individual and departmental goal setting. HFS also experience challenges in the maintenance of their fleet, as well as obtaining more vehicles and strengthening their fleet, as stated by Mr. Liebenberg. Thus the company cannot focus on expanding the type of services offered to the public and become a preferred service provider, offering a bigger variety of services than their competitors. This unfortunately does

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