H-D Strategic Plan Essay

4305 Words Sep 23rd, 2014 18 Pages
Patrick Ferriero
Strategic Plan and Self-Reflection Summary
M5A1
Argosy University

Executive Summary

For over the last one hundred years Harley Davidson has been the worldwide leader in the Motorcycle industry. The company which started in 1903 quickly gained notoriety for their quality products. The company went on to become an iconic American Brand gaining a huge, loyal customer base. The company eaw a set back in revenues in 2008 with recession in the economy but has been steadily gaining growth since. In 2013 the company had a revenue of of 5.3 billion dollars which was an increase of 6.4% from the year before.
The company has made provisions to break into new market in India because of the steady growth in the country. The
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Direction Setting
2. Organizational Design
3. Organizational Culture
4. Leadership Traits
5. Ethical Organization Characteristics
* Identify elements
* Identify missing elements
6. Learning Organization Characteristics
* Identify elements
* Identify missing elements
Part III: Strategic Plan Summary
1. Conclusions
2. Recommendations
3. Implementation
4. Risks
Part IV: Self Reflection
References

Part I: Global Economy / Factors Affecting Global Economy

Motivations / Risks

Motivations for Expansion

The motivation for the Harley Davidson company to expand to other markets in the world is to gain company growth. The company would like to broaden their customer base by reaching out to new markets to increase their sales and revenue. Also another reason that the company is motivated to expand is for economies of scale. The company can spread their cost of manufacturing, marketing, and R&D by expanding globally. This in turn will lower the cost per unit with expansion. Another reason that the company is expanding is to reach new markets. The company has come out with a new bike that is being sold in India and in the United States. The new Harley-Davidson Bike Called the Street has been designed to meet the needs of new riders and a younger generation of Harley riders. The company has priced the bike at an…

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