H-D Strategic Plan Essay

4305 Words Sep 23rd, 2014 18 Pages
CRAM Exclusive
Essay Sample
Patrick Ferriero Strategic Plan and Self-Reflection Summary M5A1 Argosy University Executive Summary For over the last one hundred years Harley Davidson has been the worldwide leader in the Motorcycle industry. The company which started in 1903 quickly gained notoriety for their quality products. The company went on to become an iconic American Brand gaining a huge, loyal customer base. The company eaw a set back in revenues in 2008 with recession in the economy but has been steadily

middle of document…

Direction Setting
2. Organizational Design
3. Organizational Culture
4. Leadership Traits
5. Ethical Organization Characteristics
* Identify elements
* Identify missing elements
6. Learning Organization Characteristics
* Identify elements
* Identify missing elements
Part III: Strategic Plan Summary
1. Conclusions
2. Recommendations
3. Implementation
4. Risks
Part IV: Self Reflection

Part I: Global Economy / Factors Affecting Global Economy

Motivations / Risks

Motivations for Expansion

The motivation for the Harley Davidson company to expand to other markets in the world is to gain company growth. The company would like to broaden their customer base by reaching out to new markets to increase their sales and revenue. Also another reason that the company is motivated to expand is for economies of scale. The company can spread their cost of manufacturing, marketing, and R&D by expanding globally. This in turn will lower the cost per unit with expansion. Another reason that the company is expanding is to reach new markets. The company has come out with a new bike that is being sold in India and in the United States. The new Harley-Davidson Bike Called the Street has been designed to meet the needs of new riders and a younger generation of Harley riders. The company has priced the bike at an
CRAM Exclusive

Related Documents

  • Essay on Riordan Strategic Plan

    R&D department provides direct access to the customers’ needs, budgeting, and contracts. Riordan will need a strategic plan to remain innovative and a leader for its customers. To be a leader in the industry an organization must have demanding quality controls, up-to-date resolutions, a responsive business approach and practical pricing (University of Phoenix, 2013). A strategic plan will allow Riordan to set up a plan to achieve these goals seamlessly with minimal setbacks. A strategic plan

    Words: 736 - Pages: 3
  • Components of a Strategic Plan Essay

    Creating a strategic plan, a business must examine their competition and determine how to set them apart. A business objective is usually laid out in a vision plan. Business objectives use strategies and tactics to apply the development and direction. The planned outcome is utilized to guide each function within the organization. Every division within a company focuses on the same outcome, which will create how each department functions and how it will work to achieve the same goals. For a company

    Words: 1063 - Pages: 5
  • It Strategic Plan Essay

    Ensure the 11-hour daily driving limit (within the 14-hour duty window) after 10 consecutive off-duty hours is adhered to. h. Ensuring drivers are not on duty for more than eight consecutive hours without taking a break of at least 30 minutes 3. Mission & Vision Statements for Rusty Rims: The mission of the Information Technology Department is to modernize the current technology by enhancing the current finance and accounting systems as well as improve route optimization, freight

    Words: 3713 - Pages: 15
  • Essay on Strategic Business Plan

    out businesses with the same values and ethics ensuring a seamless operation. These traits will emanate throughout the organization producing a culture and business that is sought out by perspective customers. The owner and employees drive the strategic direction of the company. The belief that doing what is right and expected by the customer will differentiate the business from others that will do anything to make a profit. At TAG Motorsports being open, honest, and true to your customer and self

    Words: 2333 - Pages: 10
  • Business Strategic Plan Essay

    business operations are ethical, hence legal and avoids criminal actions. In return, with such guidelines in place, can target specific issues and provides proper remedies for addressing them. Therefore, addressing the topic of ethics in a business strategic plan is a respectable

    Words: 990 - Pages: 4
  • Essay Strategic Plan

    (Ghamdi, 2005). Economic factors and variables are indicators of some sweeping movements in the customer base. Economic issues such as the economic growth rate, the interest rates, the currency exchange rates and the inflation rate are factors that strategic planning should never overlook. The economic growth rate is an overall indicator of government performance and a positive figure will provide a positive outlook for business or organizations (Swayne, Duncan, & Ginter, 2008). This will indicate

    Words: 1454 - Pages: 6
  • Essay Information Technology Strategic Plan

    226). A business plan starts with a summary that outlines the company’s status and where it wants to go. The following will start with an executive summary. Executive Summary Headquartered in Atlanta, Georgia, Grant Kelly and Thornton Security (GKT) develops and commercializes cyber security software/hardware to consumers. The unique easy to use platform and innovative solution packages, backed by five million dollars in R&D (resource and development) since its inception, is a leader in

    Words: 3779 - Pages: 16
  • Riordan Manufacturing Strategic Plan Essay

    fluctuation? 2) Are the processes being carried out correctly? 3) Are the processes appropriate to the achievement of the desired standard? And who is the best person to take corrective action. If the performance results are unsatisfactory due to the strategic management process, operational managers should be made aware so they can implement or modify a procedure. Generally, top management is often better at the first two steps of the phase, than in the last two steps (Wheelen). Primary Measures

    Words: 2041 - Pages: 9
  • Strategic Plan Risk Management - Fema Essay

    management’, supporting the goal of ‘Fostering a Whole Community Approach to Emergency Management’. The strategic plan states “FEMA will lead the development of guidelines, tools, training, and educational programs to enable effective engagement and integration of the entire community into local emergency management activities to strengthen resilience and improve outcomes.” (FEMA Strategic Plan, February 2011 p. 10) An example of a measurable action would be to establish an educational program for

    Words: 852 - Pages: 4
  • Bsbmgt616A Develop and Implement Strategic Plans Essay

    It should not be rushed. Rushing the plan will cause problems. BENEFITS AND PITFALLS IN STRATEGIC PLANNING Since the beginning of Special Libraries Association in 1909, it has experienced phenomenal growth in membership and influence. In the past ten years, growth has been particularly significant. Changes in the fields of special librarianship and information science have been dramatic and fundamental to the very way of doing business. The advent of on line systems and the computer age rapidly

    Words: 2466 - Pages: 10