Next is 3D printing. 3D printing makes it easier for new brands to get into the shoe market. It reduces the initial startup costs by allowing the designer to make a 3D printed model of a sole with cheap materials rather than creating a sole with a shoe making machine. Typically it costs a thousand dollars to make one sole, and then all the other shoe sizes need to be created too, all before production has even started (Bailey, 2013). With 3D printing, a sole can be created at a low cost to ensure that it will be correct when it is produced. The model sole can also show potential weak spots in the shoe. A downside to 3D printing at this time is the limited materials that can be used. An upper cannot be made by 3D printing now; however, this could change as technology changes. A 3D printed shoe outline is shown in Figure X.
Finally we come to the idea of smart footwear. There are many examples of this, but most include adding a technology to a shoe to make the user’s experience better. There are new materials that offer odor-neutralizing properties, or that light up when the body temperature of the person reaches a certain temperature. There is also a new shoe called the Shift Sneaker that can essentially change color to match the wearer’s clothing by reflecting wavelengths of light.
There are major changes in the sociocultural environment aspect which they also made some important and significant impacts to the way how the dynamics within the…