Essay about Global Strategy Implementation
GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION
The Strategy of International Business
• To identify how managers develop strategy • To examine industry structure, firm strategy, and value creation • To profile the features and functions of the value chain framework • To assess how managers configure and coordinate a value chain • To explain global integration and local responsiveness • To profile the types of strategies firms use in international business
Chapter Eleven presents tools and concepts used in analyzing and formulating international business strategy. First, the relationship between industry structure and …show more content…
Teaching Tips: Carefully review the PowerPoint slides for Chapter Eleven, as well as the opening case regarding Zara, which is cited throughout the chapter. See the Video Correlation Grid for video suggestions.
I. INTRODUCTION This chapter shifts the focus from external factors that exert influence on the international business to