The Asian soul is characterized by values such as love of silence and contemplation, proximity to nature, detachment, simplicity, frugality, harmony, non-violence, and respect for elders, love for learning, filial piety, compassion, and commitment to the family. All these values made the Asian culture, a high context …show more content…
So, Global Capitalism has transformed the world into a tighter bubble, weaken boarders of nations and replicated communities and societies in other cultures. American cultural products have become synonymous with quality and innovation, which created a form of emotional tie or personal relationship between the product and "America". It 's hard to explain the emotions induced by the consumption of products, but we cannot deny they produce an effect. Young Asians have developed a new image of America through their partial cultural consumption. In the case of Hong Kong, Bangkok and Seoul, they gradually created a positive image of America and a fascination, when it comes to the contemporary aspects of society and culture of that country. The "producer" is often associated with American culture products. The nature of that assessment is built through the consumption of culture. This really is the subjective fascination felt towards America. In addition, American cultural product consumption triggers fears of an attempt of "cultural imperialism." American products are perceived as foreign to nationalism unlike a Japanese product that is not seen as a threat, but reflect its friendly positive aspects. However, there is a fundamental …show more content…
however, it is important to make the difference between an adaptation to the tendency which is a way of life at a given period and adaptation to the culture which can lead to the renunciation of one 's culture, or the submission to a foreign culture by conforming to their uses and customs. The Asia’s youngsters (generation X) knows how to separate things, they want to live their lifetime period, live like other young people westerners of their generation, precisely like the Americans by staying attached to their culture which is their identity